Tue.Dec 31, 2024

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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.

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Yearly Round-Up: The Best Tools for Remote PR and Communications Professionals in 2024

Remote PR Jobs

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp

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Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong b

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The Transformation of Beauty through Digital Marketing

Ronn Torossian

How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Meghan Markle makes sacrifice to save Prince Harry marriage

Mark My Words

The News International Previously, PR expert Mark Borkowski shared that Meghan has constant need for recognition. Another expert noted that Meghan often overshadows Harry during their joint trips but he shines only when he is by himself. Smith predicted that Harry will be taking a centre stage on the global scale, and that can seemingly happen when Meghan gives in and fades into the background for her husband.

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Harmony Behind Prison Bars: Transforming Lives Through Music with Tina Soloman

PR for Anyone

Tina Soloman is a multi-talented speaker, recording artist, and Reiki master known for her deep commitment to serving others. She has spent nearly two decades creating transformative experiences for incarcerated women by forming choirs in womens prisons, an initiative so impactful that it caught the attention of Diane Sawyer and is now the subject of a forthcoming documentary.

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Resolve to Broaden News Consumption in 2025

Culpwrit

Early in my corporate career, a wise mentor shared an important piece of advice that I continue to follow today: Read what your bosses and clients read. Occasionally, I have been reminded about the importance of staying on top of the news. Case in point, I recall being literally yelled at by a boss… Continue reading Resolve to Broaden News Consumption in 2025 The post Resolve to Broaden News Consumption in 2025 appeared first on Culpwrit.

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The Power of Case Studies: Building Trust in SaaS Sales Funnels

5W PR

In the competitive landscape of SaaS, building trust with potential customers is paramount, and best done when working with a SaaS digital marketing agency. As businesses increasingly rely on digital solutions, they seek reliable and effective tools to streamline operations and drive growth. Case studies, when crafted and implemented strategically, can be a powerful tool to establish credibility, differentiate the offering, and, ultimately, drive conversions.