Tue.Dec 31, 2024

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The Transformation of Beauty through Digital Marketing

Ronn Torossian

How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.

Marketing 195
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Yearly Round-Up: The Best Tools for Remote PR and Communications Professionals in 2024

Remote PR Jobs

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp

Tools 100
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The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage

Ronn Torossian

Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.

Ethics 195
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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.

B2B 104
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong b

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The Power of Case Studies: Building Trust in SaaS Sales Funnels

5W PR

In the competitive landscape of SaaS, building trust with potential customers is paramount, and best done when working with a SaaS digital marketing agency. As businesses increasingly rely on digital solutions, they seek reliable and effective tools to streamline operations and drive growth. Case studies, when crafted and implemented strategically, can be a powerful tool to establish credibility, differentiate the offering, and, ultimately, drive conversions.

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Resolve to Broaden News Consumption in 2025

Culpwrit

Early in my corporate career, a wise mentor shared an important piece of advice that I continue to follow today: Read what your bosses and clients read. Occasionally, I have been reminded about the importance of staying on top of the news. Case in point, I recall being literally yelled at by a boss… Continue reading Resolve to Broaden News Consumption in 2025 The post Resolve to Broaden News Consumption in 2025 appeared first on Culpwrit.