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In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences. These influencers, who have cultivated large, dedicated followings on platforms like Instagram, YouTube, and TikTok, have the ability to enhance a brand’s message, boost visibility, and drive consumer actions in ways […] The post Leveraging social media influencers: A guide to effective marketing partnerships appeared first on Agi
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis. We found that an increasing number of clients and stakeholders are starting to prioritize evaluating our work on measurable results , usually built on data-driven strategies.
Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ “United Breaks Guitars” Incident In 2008, United Airlines faced a PR nightmare when a musician, Dave Carroll, had his guitar damaged by the airline and was dissatisfied […] The post 10 travel PR campaigns that went wrong appeared first on Agility PR Solutions.
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In a groundbreaking move set to reshape the landscape of digital marketing, OpenAI, the trailblazer in artificial intelligence, has announced its acquisition of Rockset, a leading player in real-time analytics and data management. This strategic acquisition is poised to revolutionize how businesses approach data-driven marketing, merging OpenAI’s advanced AI capabilities with Rockset’s cutting-edge data infrastructure. […] The post Generative AI pioneer OpenAI acquires data ana
A label is more than just a piece of paper or sticker. It serves as the face of an organization. A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. Branding Branding represents an organization’s core identity, encompassing everything from mission and values to visual identity and messaging.
A label is more than just a piece of paper or sticker. It serves as the face of an organization. A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. Branding Branding represents an organization’s core identity, encompassing everything from mission and values to visual identity and messaging.
Many people underestimate what it takes to be an effective product marketer. Not only do you need to wear many hats and keep a finger on the pulse of the market, but you also need to be a master storyteller, data analyst, and have the communication skills to continually prove the viability of your products […] The post Key challenges of product marketing—and how to overcome them appeared first on Agility PR Solutions.
Speaking up – and empowering your employees to speak up – is a vital prerequisite for a company culture that supports innovation. In this episode of Minds Worth Meeting , Justin Louis and Meg Virag sit down with Oxford University Saïd Business School associate fellow, Megan Reitz. We discuss the importance of how leaders “show up” to work, why we all need safe environments to speak up and permission to pause, and how AI is starting to change dialogue in organizations.
Great leadership isn’t defined by titles, power, or even success. It’s shaped by a blend of courage, empathy, and an insatiable curiosity to explore beyond the ordinary. The real essence of leadership lies in understanding that every obstacle is a steppingstone, every conversation a source of insight, and every setback a lesson in resilience. Visionary leaders are not those who seek the spotlight but those who shine it on the path for others to follow.
Today, Medianet is excited to feature Chris, an experienced Editor for Sydney Travel Guide and the AU Review. With extensive experience in travel journalism, Chris expertly balances content creation for these leading publications. From helping tourists explore Sydney’s vibrant attractions to providing in-depth cultural and travel insights, Chris has a unique approach to editorial strategy and digital media.
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RIP to the old hub and spoke model. It’s time to adopt a hive mentality and recognize that good ideas and sound insights come from multiple sources. I think that we can all agree that effective communication is usually a dialogue, not a monologue. It encourages interaction, welcomes feedback and even invites debate. Yet in our own lives as communications professionals, this logic often goes out of the window.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So, I used our chat to drill down how Darren and his team generate ideas. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.
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