Sun.Mar 24, 2024

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3 ways conversion marketing improves your business—and 3 strategic steps

Agility PR Solutions

So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads. But, for some reason, even though you’re securing these leads, your conversion rate seems to be stalling. Sound […] The post 3 ways conversion marketing improves your business—and 3 strategic steps appeared first on Agility PR Solutions.

Marketing 117
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Pros and cons of tier-two commercial news release wire services

Axia PR

Reach niche audiences more effectively but risk visibility using tier-two wire services. Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. News release wire services are useful for companies to distribute their news to wider audiences. Tier-two services have less reach than well-known and widely used tier-one services such as PR Newswire and Business Wire; however, tier-two services

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Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?

Agility PR Solutions

Product quality and a fair price will always be important to consumers, but those age-old metrics are no longer the only horses in the race. Today’s consumers, especially the fast-rising and deep-pocketed Gen Z sector, want to know what your brand is doing to help make the world a better place—and this is a key […] The post Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?

Study 117
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Editor’s press release of the month | UN Women Australia to mark International Women's Day today across Australia

Medianet Australia

Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are then pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story picked up or getting left behind?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver?

Agility PR Solutions

American consumers’ evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts in consumer interests, attitudes and identities are impacting digital media.

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Data-breach crisis response: How your eCommerce brand’s PR team can regain trust

Agility PR Solutions

When customers purchase from your online store, they’re placing a significant level of trust in your brand. They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded. However, research suggests that 1 of every 100 accounts involved in an online store experience a data breach.

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Journalist Spotlight | Interview with Velvet Winter, Entertainment Reporter for the ABC

Medianet Australia

Today, Medianet is joined by ABC Entertainment Reporter, Velvet Winter. Velvet gives an insider look into what it’s like covering bands and artists to her earliest influences (real and fictional).

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