PRSay

DECEMBER 12, 2024

Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.

Measurement 140

Measurement Resources Examples Conference 140

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. This shift towards authenticity has compelled beauty brands to rethink their marketing strategies and prioritize transparency, inclusivity, emotional connection, and wor

Marketing 78

Marketing Ethics Consumer Advertising 78

Ronn Torossian

DECEMBER 12, 2024

By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers. The post From Crisis to Opportunity: How Brands Can Leverage a Crisis for Long-Term Growth appeared first on.

Crisis 195

Crisis Brand Branding Company 195

Culpwrit

DECEMBER 12, 2024

In Chicago this week, senior leaders of the PR community celebrated the industry and civic contributions of the entire Edelman family during the more than 72 years since Dan Edelman launched his agency with one client from a tiny 4-person office in the sprawling Merchandise Mart. This is a family that has been thinking… Continue reading Edelman Family Saluted by Hometown Senior PR Pros The post Edelman Family Saluted by Hometown Senior PR Pros appeared first on Culpwrit.

Community 87

Community Agency Industry Communications 87

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

DECEMBER 12, 2024

Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you arent specifically looking. That visibility isnt accidental; its driven by strategic branding and PR. These efforts make companies recognizable and […] The post How tech companies can leverage PR and strategic branding: Key tactics and challenges first appeared on Agility PR Solutions.

Company 147

Company Brand Branding Publicity 147

Buchanan PR

DECEMBER 12, 2024

Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you a feast-on-a-platter of an idea. I think I speak for a vast portion of the public relations profession when I implore you: Please stop giving your students the silly task of locating a PR professional whom they can interview for your class. Heres why: First, we dont have time.

Interviews 52

Interviews Enterprise Exercises Course 52

Notified

DECEMBER 12, 2024

From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.

How To 102

How To Engineering Google Publicity 102

HMA Public Relations

DECEMBER 12, 2024

Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.

Crisis Communications 98

Crisis Communications Crisis Healthcare Communications 98

OnePitch

DECEMBER 12, 2024

The 43rd annual J.P. Morgan Healthcare Conference is just around the corner, and the who's-who of healthcare innovation, investment, and research will be in San Francisco this January. If youre looking to make sure your latest health tech or medical breakthrough gets the coverage it deserves, its essential to know which journalists will be attending.

Conference 57

Conference Report Healthcare Pitching 57

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

DECEMBER 12, 2024

In the fast-paced world of consumer packaged goods (CPG), brands often scramble to create impactful digital marketing campaigns that resonate with consumers. Yet, many fall into the trap of generic brandingproducing content that lacks originality or a unique voice. This failure to differentiate not only dilutes brand identity but also alienates potential customers.

Brand 78

Brand Branding Marketing Consumer 78

HMA Public Relations

DECEMBER 12, 2024

Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.

Crisis Communications 52

Crisis Communications Crisis Healthcare Communications 52

Waxing UnLyrical

DECEMBER 12, 2024

When stormy waters bring you home The recent waves buffeting the Broadway run of Swept Away: A New Musical are a fascinating look into what I think is still one of the most important and overlooked factors of brand and organizational growth (and, therefore, revenue): community. (Link to official “Swept Away” art) A Funny Thing Happened on the way to the Longacre Here’s a quick timeline: January 2022: the show has its world premiere at Berkeley Repertory Theatre.

Community 52

Community Wikipedia Groups Strategy 52

Bianchi Biz Blog

DECEMBER 12, 2024

For the past eight years, our Meet the Media, and recently debuted Meet the Podcaster, series has profiled more than 170 journalists and podcasters who have shared insights and advice to foster more beneficial interactions and relationships with public relations professionals. Our features have covered those in the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 81

Meeting Automotive Media Mobile 81

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media