Ronn Torossian

DECEMBER 12, 2024

By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers. The post From Crisis to Opportunity: How Brands Can Leverage a Crisis for Long-Term Growth appeared first on.

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5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. This shift towards authenticity has compelled beauty brands to rethink their marketing strategies and prioritize transparency, inclusivity, emotional connection, and wor

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Marketing Ethics Consumer Advertising 78

Notified

DECEMBER 12, 2024

From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.

How To 88

How To Engineering Google Publicity 88

PRSay

DECEMBER 12, 2024

Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.

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Measurement Resources Examples Conference 88

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

DECEMBER 12, 2024

In the fast-paced world of consumer packaged goods (CPG), brands often scramble to create impactful digital marketing campaigns that resonate with consumers. Yet, many fall into the trap of generic brandingproducing content that lacks originality or a unique voice. This failure to differentiate not only dilutes brand identity but also alienates potential customers.

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Brand Branding Marketing Consumer 78

Agility PR Solutions

DECEMBER 12, 2024

Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you arent specifically looking. That visibility isnt accidental; its driven by strategic branding and PR. These efforts make companies recognizable and […] The post How tech companies can leverage PR and strategic branding: Key tactics and challenges first appeared on Agility PR Solutions.

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Solo PR Pro

DECEMBER 12, 2024

Artificial intelligence (AI) has been a leading topic of conversation as we embrace its capabilities and reshape how work gets done. Additionally, AI tools offer unprecedented opportunities to streamline business-building processes, especially for Solo PR Pros. We can use AI to enhance efficiency, reduce administrative burdens, and gain time to focus on what we do best: serving our clients and growing our businesses.

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Tools Energy Small Business Software 52

Culpwrit

DECEMBER 12, 2024

In Chicago this week, senior leaders of the PR community celebrated the industry and civic contributions of the entire Edelman family during the more than 72 years since Dan Edelman launched his agency with one client from a tiny 4-person office in the sprawling Merchandise Mart. This is a family that has been thinking… Continue reading Edelman Family Saluted by Hometown Senior PR Pros The post Edelman Family Saluted by Hometown Senior PR Pros appeared first on Culpwrit.

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Buchanan PR

DECEMBER 12, 2024

Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you a feast-on-a-platter of an idea. I think I speak for a vast portion of the public relations profession when I implore you: Please stop giving your students the silly task of locating a PR professional whom they can interview for your class. Heres why: First, we dont have time.

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Interviews Enterprise Exercises Course 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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HMA Public Relations

DECEMBER 12, 2024

Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.

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Crisis Communications Crisis Healthcare Communications 52

Waxing UnLyrical

DECEMBER 12, 2024

When stormy waters bring you home The recent waves buffeting the Broadway run of Swept Away: A New Musical are a fascinating look into what I think is still one of the most important and overlooked factors of brand and organizational growth (and, therefore, revenue): community. (Link to official “Swept Away” art) A Funny Thing Happened on the way to the Longacre Here’s a quick timeline: January 2022: the show has its world premiere at Berkeley Repertory Theatre.

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HMA Public Relations

DECEMBER 12, 2024

Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.

Crisis Communications 52

Crisis Communications Crisis Healthcare Communications 52

OnePitch

DECEMBER 12, 2024

The 43rd annual J.P. Morgan Healthcare Conference is just around the corner, and the who's-who of healthcare innovation, investment, and research will be in San Francisco this January. If youre looking to make sure your latest health tech or medical breakthrough gets the coverage it deserves, its essential to know which journalists will be attending.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching