PRSay

AUGUST 28, 2024

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

Video 103

Video Transportation Interviews Journalism 103

Medianet Australia

AUGUST 28, 2024

Navigate the evolving challenges and opportunities in health media coverage with industry experts. Learn about effective strategies and trends shaping impactful health communication.

Industry 98

Industry Media Trends Strategy 98

5W PR

AUGUST 28, 2024

Performance marketing is a strategic approach where advertisers pay for specific actions, such as clicks or conversions. Its success hinges on precise ROI tracking, a metric that measures the efficiency of an investment by comparing net profit to its cost. By understanding and implementing effective ROI tracking strategies and working with a performance marketing agency , businesses can optimize their marketing efforts, allocate budgets wisely, and ultimately achieve their desired goals.

Marketing 78

Marketing Measurement Data Advertising 78

Notified

AUGUST 28, 2024

To reach the broadest (and most targeted) audience possible, simply writing a press release isn't enough - you need a strategic distribution plan to maximize news impact. Here are 10 quick tips to ensure your stories get the attention they deserve!

Writing 89

Writing Publicity 89

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prohibition

AUGUST 28, 2024

One of the most effective tools to ensure target messages reach the right audience is the PR newswire. But what exactly are PR newswires, and why should they be considered as a useful tool? Here we will take a deep dive into the tool and explore the benefits they offer. What Are PR Newswires? Think of a PR newswire as a distribution network that ensures your news reaches the right people.

Tools 62

Tools SEO B2C Crisis Management 62

Prohibition

AUGUST 28, 2024

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you here! LinkedIn video updates With short-form videos continuing to be favoured amongst social media users, thanks to the meteoric rise of TikTok, other platforms are trying to capitalise on this desire for short punchy content.

YouTube 62

YouTube LinkedIn Social Media Video 62

PR in High Definition

AUGUST 28, 2024

It’s crazy to think that we’re well past the half year mark already. While comms teams are in the thick of executing PR plans for the last two quarters of this year and driving results to meet annual KPIs, it’s easy to fall into the trap of not planning ahead and developing your PR strategy for next year. I mean, if the media and retailers were already talking about and planning for Christmas a couple months back, comms teams should not leave it until the last minute to get their ducks in a row.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Notified

AUGUST 28, 2024

Pitching stories is a core aspect of public relations - but it’s not as simple as it might seem. If your pitches aren’t getting the traction you hoped for, it might be time to take a closer look at what could be going wrong.

Pitching 57

Pitching How To Publicity Media Relations 57

PR in High Definition

AUGUST 28, 2024

When I was little, I remember my mum saying to me, “if you don’t ask the right question, you won’t get the right answer.” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! Nevertheless, I learned something from that remark that I still apply to my work today.

Agency 62

Agency Measurement Strategy Education 62

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Institute for Public Relations

AUGUST 28, 2024

This summary is provided by the IPR Organizational Communication Research Center. Dr. Yeonsoo Kim and Dr. Shana Meganck examined how corporate social advocacy (CSA) can be effectively implemented through the following: transformational leadership (e.g., encouraging innovation, motivating employees, and engaging in supportive and mentoring roles) and dialogic communication (i.e., internal communication focused on mutuality and openness). … Continue reading How Can Corporate Social Advocacy

Corporate 52

Corporate Leadership Employee International 52

PR in High Definition

AUGUST 28, 2024

As AI (artificial intelligence) continues to evolve, the UK is on the cusp of introducing new legislation to regulate this transformative technology. And with a new government in place following the recent election, the path forwards for AI legislation in the UK still has some big question marks hanging over it. So, what are some things that can businesses and consumers can likely expect?

Government 62

Government Ethics System Training 62

Institute for Public Relations

AUGUST 28, 2024

This summary is provided by the IPR Behavioral Insights Research Center. Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang examined how expert posts and posts by the general public on social media can help reduce the spread of COVID-19 misinformation. An online experiment of 873 people was conducted in August 2022. Participants viewed misleading … Continue reading Should Experts or the General Public Debunk Misinformation on TikTok?

Publicity 52

Publicity Social Media Media Measurement 52

Medianet Australia

AUGUST 28, 2024

Today, Medianet is excited to feature Clair Weaver, the Head of Factual at SCA. Clair brings a wealth of experience in media and journalism, offering insights into her dynamic role at SCA LiSTNR. In this conversation, she reflects on her journey from reporter to editor, shares the challenges of transitioning between different media formats, gives advice for the public relations professionals about pitching and discusses the evolving landscape of journalism in the age of AI.

Interviews 52

Interviews Journalism Storytelling Pitching 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Institute for Public Relations

AUGUST 28, 2024

This summary is provided by the IPR Organizational Communication Research Center. Dr. Yeunjae Lee, Dr. Enzhu Dong, and Dr. Ruoyu Sun examined internal communication about environmental issues and the impact it has on pro-environment behaviors among employees. That is, when the organization creates internal messaging regarding the environment, how does this impact whether employees intend … Continue reading How Can Environmental Sustainability Promote Employee Pro-Environmental Behaviors?

Employee 52

Employee International Internal Communications 52

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. It’s not that content marketers aren’t interested in tech.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Maxim Behar

AUGUST 28, 2024

Host (Ganiela Angelova): The rift and factions within the established political parties—what do they signify? We have Nidal Alghafari and Maxim Behar here to discuss. Good evening, gentlemen, and welcome! Maxim Behar : Good evening! Host : Yesterday, the Central Operative Bureau unexpectedly expelled Delyan Peevski, part of the Movement for Rights and Freedoms (DPS), without a quorum.

Government 64

Government Policies Examples Interviews 64