Prowly

APRIL 25, 2024

The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.

Agency 196

Agency Blogging Branding Brand 196

Agility PR Solutions

APRIL 25, 2024

When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else’s opinion screams unoriginality. Engaging thought leadership […] The post Avoiding thought leadership tryptophan: 3 strategies for storytelling success appeared first on Agility PR Solution

Leadership 183

Leadership Storytelling Strategy Publicity 183

Steve Barrett on PR

APRIL 25, 2024

WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.

Agency 147

Agency Company Report Blogging 147

Agility PR Solutions

APRIL 25, 2024

The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef, HelloFresh, and Green Chef have emerged as trendsetters that are redefining the game with their low-carb meal deliveries. […] The post Navigating the shift to health-centric food branding in PR strategies appeared first on Agility

Strategy 109

Strategy Branding Brand Publicity 109

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 91

Journalism Trends Pitching Report 91

Bianchi Biz Blog

APRIL 25, 2024

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. Taking place at the Austin (Texas) Convention Center on September 24-25, MOVE America has been designed to connect the entire mobility ecosystem with a focus on tech, business models and sustainable futures.

Mobile 90

Mobile Transportation Automotive Policies 90

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk.

Strategy 88

Strategy Branding Brand LinkedIn 88

OnePitch

APRIL 25, 2024

Much like doing taxes or jumpstarting a car, some things just aren’t always taught in schools, they’re learned by doing. In PR, working with freelance journalists is much the same. Sure, you may have received a few generic tips here and there about working with the media at large, but what about the nuances of what makes freelancers tick, the value of pitching them, and how to build a lasting relationship?

Pitching 82

Pitching Media How To 82

Maxim Behar

APRIL 25, 2024

They say easy money is easy to spend. However, when we talk about it casually over coffee or in serious meetings, as people in business, we don't recognize that concept. People like me never heard about easy money and never did an easy business. Every single penny, every cent - we've always earned with a lot of hard work, energy, imagination, and persistence.

Energy 64

Energy Meeting How To 64

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Buzzstream

APRIL 25, 2024

Brand mentions are great. But what happens if they don’t link? Is it even worth it? At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site.

Branding 62

Branding Brand How To SEO 62

Mark My Words

APRIL 25, 2024

Meghan Markle needs to show the ‘real person behind all the gossip’ Mark Borkowski, crisis PR consultant and the author of the book The Fame Formula has claimed that rebranding the duchess to appeal to British audiences is “one of the most difficult jobs in PR… second only perhaps to doing PR for Prince Andrew” But he added that Meghan needs to show some “humility” and “really surprise” people if she wants to win them over.

Reputation 60

Reputation Publicity Crisis 60