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Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. The first tip I offer is to avoid dwelling on what we can’t control – like the economics of news – and focus on the things we can.
As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism.
All modern businesses thrive on data. For a business operation to be successful, in fact, it needs to have at its disposal sufficient quantities of relevant data. But by itself, this isn’t enough. The data has to be managed and understood, otherwise its usefulness can be very limited. PR and communications, in particular, need organized […] The post 4 marketing data management strategies for your business appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the backseat. But industry execs are now realizing that creative—traditionally their ace in the hole—needs a comeback, according […] The post Creative output is the new gold standard: Senior marketers see creative as a top priority
“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!
“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!
This week on the show, we have Rebecca Pifer, senior reporter at Healthcare Dive. Rebecca covers the business of healthcare with a focus on health insurers and public policy.
Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends. However, if you’re undergoing a rebrand, you may find that many of your social media followers push back […] The post Overcoming common obstacles to rebranding on social media appeared first on Agility PR Solutions.
To say 2024 has been “busy” would be a massive understatement. And we’re not merely referring to this bumper year of global elections. One of our partners – America’s largest Digital and Print Publisher Dotdash Meredith – is busy providing quality content to readers seeking a reprieve from the relentless cycle of political news. Spanning ‘Health’ ,’ Food | Drink ’, and ‘Entertainment’ to ‘ Tech | Sustainability ’, ‘ Travel ’, and ‘ Finance ’ Dotdash Meredith is home to notable publications
Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. In the past, identifying that key topic required a bit of luck, like rolling the dice. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Hi James! Thanks again for participating! Firstly I want to ask how you got your start as a Journalist. Have you always wanted to work in the media and/or write about the arts and entertainment industries? I actually started by writing about junior football (soccer) in Dunedin, New Zealand. Going to games and doing match reports on age groups from under-13s to under-9s.
You’re not still packing all the Ws into the first paragraph, are you? Cranking out “XYZ Company today announced…” leads? If so, your Writing 101 class called and wants its lead back! To win today’s fierce competition for your readers’ attention, you need more sophisticated, nuanced leads. Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of Amer
This week’s blog is written by Abbie S. Fink, President of HMA Public Relations , our Arizona Public Relations Global Network partner. Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. For the original blog post, please visit here.
There is a long history of college protests centered around emerging social and political issues in the United States. During the recent highly charged protests over the Israel-Hamas war, we witnessed civil unrest, clashes between police and protesters and counter protesters, that resulted in a total shutdown of some campuses and classrooms. These campus protests have highlighted the pivotal role of college administrators in crisis management.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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