Business Wire
MARCH 7, 2024
Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.
Steve Barrett on PR
MARCH 7, 2024
The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage all stakeholders.
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PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. The movie, along with its promotional campaign, continues to show a growing impact on the collective empowerment of women.
Agility PR Solutions
MARCH 7, 2024
PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion. That’s not to say you should be writing clickbait headlines just to get people […] The post 4 clever steps for repurposing your business insights into PR hooks appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
HMA Public Relations
MARCH 7, 2024
Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
OnePitch
MARCH 7, 2024
On the very last day of February, we gathered in Los Angeles for another edition of our “Coffee with Publicists,” a morning coffee hour where our Pitch Posse (our community of sharp publicists) meet and swap ideas.
Agility PR Solutions
MARCH 7, 2024
International Women’s Day (IWD) is globally celebrated to honour women’s achievements and confirm our ongoing dedication to making the world more equal, diverse, and inclusive. This year’s IWD theme, #InspireInclusion, reminds us to promote diversity in decision-making roles to propel progress across various sectors and inspire younger women to pursue leadership paths.
5W PR
MARCH 7, 2024
At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Among the key insights gleaned from 5WPR team members who attended the event are reflections on the rising costs of customer acquisition for operators and the strategies they’re employing to navigate this challenge. Customer Acquisition: One of the standout discussions at iGaming NEXT 2024 centered on the escalating costs of customer acquisition facing operators.
Agility PR Solutions
MARCH 7, 2024
When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be. With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisio
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Buzzstream
MARCH 7, 2024
Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come.
Mark My Words
MARCH 7, 2024
I’m honoured once again to have been included in the PRWeek hashtag#powerbook2024 alongside illustrious industry humans I hold in high regard James Herring Sarah James James Gordon-MacIntosh Warren Johnson Graham Goodkind Julian Vogel Julian Henry Gary Farrow Alan Edwards Fenella Grey Farzana Baduel Paul Charles Fergus Lawlor Jo Carr plus my wonderful MD Lucie Speciale One of the most interesting aspects of industry shindigs is the consistent level of curiosity (sometimes even discomfort) about
Frederik Vincx
MARCH 7, 2024
4 creative ways to align teams Strategic work can be collaborative and fun. Visualization is one of my core tools. Literally bringing everyone on the same page. It helps teams to engage more senses to think and align. Enhancing and with and. Visualize strategy to make strategic collaboration sessions more: Engaging ↳ Doing over talking. Participants can interact with shared objects.
Maxim Behar
MARCH 7, 2024
Everyone knows what this is - a typical Bulgarian dish where everything is so mixed up that it's hard to distinguish the peppers from the tomatoes or the eggs from the cheese. You can even make mish-mash from various things left in your fridge for weeks before. It will still be the same dish, and it will still be delicious. Something similar is happening now with the Bulgarian Parliament.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Medianet Australia
MARCH 7, 2024
Media coverage can sway public opinion, influence stakeholders, and ultimately shape the company's future. But in a world where news cycles spin faster than ever, how can businesses keep up with what's being said about them? More importantly, how can they draw actionable insights from the vast amount of information available?
Bianchi Biz Blog
MARCH 7, 2024
Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
NewsWhip
MARCH 7, 2024
More than half the world’s population in at least 76 countries will go to the polls this year, making 2024 the year of global elections. As election coverage begins to intensify, we’ll be exploring the topics and issues that dominate the political landscape. We’ve looked at the top stories and coverage from some of the biggest elections in the world this year, from the US to the UK.
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