Thu.Mar 07, 2024

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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.

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Business must continue to do the right thing on social issues

Steve Barrett on PR

The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage all stakeholders.

Blogging 147
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. The movie, along with its promotional campaign, continues to show a growing impact on the collective empowerment of women.

Film 130
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4 clever steps for repurposing your business insights into PR hooks

Agility PR Solutions

PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion. That’s not to say you should be writing clickbait headlines just to get people […] The post 4 clever steps for repurposing your business insights into PR hooks appeared first on Agility PR Solutions.

Writing 122
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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What Should I Do at the End of an Interview?

HMA Public Relations

Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.

More Trending

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5W Unveils the Top Trends from iGaming NEXT 2024

5W PR

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Among the key insights gleaned from 5WPR team members who attended the event are reflections on the rising costs of customer acquisition for operators and the strategies they’re employing to navigate this challenge. Customer Acquisition: One of the standout discussions at iGaming NEXT 2024 centered on the escalating costs of customer acquisition facing operators.

Trends 78
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Celebrating the women at Agility PR Solutions: Agility PR champions #InspireInclusion

Agility PR Solutions

International Women’s Day (IWD) is globally celebrated to honour women’s achievements and confirm our ongoing dedication to making the world more equal, diverse, and inclusive. This year’s IWD theme, #InspireInclusion, reminds us to promote diversity in decision-making roles to propel progress across various sectors and inspire younger women to pursue leadership paths.

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Overheard In LA: 6 Industry PRos on Celebrating Wins

OnePitch

On the very last day of February, we gathered in Los Angeles for another edition of our “Coffee with Publicists,” a morning coffee hour where our Pitch Posse (our community of sharp publicists) meet and swap ideas.

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2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions

Agility PR Solutions

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be. With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisio

Trends 103
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come.

System 62
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I’m honoured once again to have been included in the PRWeek hashtag#powerbook2024

Mark My Words

I’m honoured once again to have been included in the PRWeek hashtag#powerbook2024 alongside illustrious industry humans I hold in high regard James Herring Sarah James James Gordon-MacIntosh Warren Johnson Graham Goodkind Julian Vogel Julian Henry Gary Farrow Alan Edwards Fenella Grey Farzana Baduel Paul Charles Fergus Lawlor Jo Carr plus my wonderful MD Lucie Speciale One of the most interesting aspects of industry shindigs is the consistent level of curiosity (sometimes even discomfort) about

System 60
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Visualize strategy

Frederik Vincx

4 creative ways to align teams Strategic work can be collaborative and fun. Visualization is one of my core tools. Literally bringing everyone on the same page. It helps teams to engage more senses to think and align. Enhancing and with and. Visualize strategy to make strategic collaboration sessions more: Engaging ↳ Doing over talking. Participants can interact with shared objects.

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Mish-mash

Maxim Behar

Everyone knows what this is - a typical Bulgarian dish where everything is so mixed up that it's hard to distinguish the peppers from the tomatoes or the eggs from the cheese. You can even make mish-mash from various things left in your fridge for weeks before. It will still be the same dish, and it will still be delicious. Something similar is happening now with the Bulgarian Parliament.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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5 metrics you need to track and manage your organisation’s media reputation

Medianet Australia

Media coverage can sway public opinion, influence stakeholders, and ultimately shape the company's future. But in a world where news cycles spin faster than ever, how can businesses keep up with what's being said about them? More importantly, how can they draw actionable insights from the vast amount of information available?

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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 106
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What’s moving the needle in the US and UK elections?

NewsWhip

More than half the world’s population in at least 76 countries will go to the polls this year, making 2024 the year of global elections. As election coverage begins to intensify, we’ll be exploring the topics and issues that dominate the political landscape. We’ve looked at the top stories and coverage from some of the biggest elections in the world this year, from the US to the UK.