PRSay

OCTOBER 16, 2024

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.

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Agility PR Solutions

OCTOBER 16, 2024

Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders. It has become an increasingly popular tactic for engaging […] The post 6 steps to using gamification in PR: Engaging audiences with interactive campaigns appeared first on Agility PR Solutions.

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PRSay

OCTOBER 16, 2024

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. , futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.

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Agility PR Solutions

OCTOBER 16, 2024

Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns with your PR strategy? Look to industry leaders who have successfully married aesthetics […] The post Eye-catching logo design tips for enhancing your brand’s PR strategy appeared first on Agility PR Solutions.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5W PR

OCTOBER 16, 2024

The landscape of influencer marketing has evolved dramatically in recent years, with new platforms, technologies, and audience expectations emerging. With their expertise in strategic communication and relationship building, public relations professionals play a pivotal role in navigating these changes and ensuring effective influencer partnerships.

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Stern + Associates

OCTOBER 16, 2024

It’s always been vital to stay on top of reputation management, both individually and organizationally. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence. On this episode of Minds Worth Meeting , we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger.

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Agility PR Solutions

OCTOBER 16, 2024

Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust? Source In fact, companies with a strong brand reputation can see a 640 percent return on marketing investment […] The post The new importance of brand reputation in B2B marketing—and 6 ways to get it appeared first on Agility PR Solutions.

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Buzzstream

OCTOBER 16, 2024

You may know Thea Chippendale from The PR Insider , an invaluable newsletter for PR pros. I recommend checking it out now if you haven’t already done so. I’ve wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance PR, I thought it was an excellent opportunity to combine the two into an episode.

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Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Doctor Spin

OCTOBER 16, 2024

“Correct” isn’t necessarily good public relations. Some people argue that their actions shouldn’t result in bad public relations because they’re a) legally in the clear and b) factually correct. I’m sorry, but that’s not the way PR works. Here we go: The Norman Axiom The Norman axiom. Spin Academy | Online PR Courses The Norman Axiom Many years ago, I stumbled across this meme with “Norman” complaining about the noise from the nearby airfield.

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Medianet Australia

OCTOBER 16, 2024

Hi Beth! Thanks again for your time! Firstly, could you tell me about your role as the Social Media Lead for ABC Sport Brisbane? What does your day-to-day look like? I’ve recently changed roles. After two years with ABC Sport, I’m a social media lead in ABC’s central Social Media Strategy team. Those two roles are a bit of a contrast when it comes to day-to-day.

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Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. But where is the in-depth data about scaleups? The industry plays a significant role in supporting other businesses but is itself helping to make the UK globally competitive – without the recognition.

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PRSay

OCTOBER 16, 2024

A shift has occurred in how C-suite leaders think, Matt Kucharski, APR, said. Jarred since 2020 by the pandemic, economic uncertainty, political upheaval and increased expectation that companies respond to social issues, CEOs find themselves in unfamiliar territory. New demands are “collectively causing leaders to have to use different skill sets, including communications, in ways that they didn’t 10 years prior,” said Kucharski, president of the Minneapolis-based Padilla.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching