5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

Social Media 109

Social Media Brand Branding Crisis Management 109

Wadds Inc.

JANUARY 24, 2025

What makes some organisations resilient in crises while others struggle to recover? Successful companies understand that their reputation is built on what they do and how they do it. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation.

Company 105

Company Ethics Reputation Leadership 105

Ronn Torossian

JANUARY 24, 2025

Learn how tech PR helps SaaS companies build brand awareness, establish thought leadership & drive growth through strategic storytelling and media engagement. The post Tech PR Done Well for SaaS Companies: A Strategic Approach to Building a Strong Brand and Thought Leadership appeared first on.

Leadership 195

Leadership Company Brand Branding 195

PRSay

JANUARY 24, 2025

Katie Neal knows a thing or two about career pivots. After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. And then she transitioned to public relations, working for agencies in Sacramento, Calif., San Francisco, Singapore and Winston-Salem, N.C. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.

Course 66

Course Publicity Nonprofit Leadership 66

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Mark My Words

JANUARY 24, 2025

Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. The policy is being created by Samphire Risk, a Lloyds of London backed independent underwriting agency that offers products focused on crime, hostage-taking and kidnap risk, with Borkowski PR, a London-based crisis communications group.

Insurance 60

Insurance Insurance Policies Crisis Management 60