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For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agilit
Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. But breaking through is getting more and more difficult in the over-saturated market. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade medi
In today’s fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial intelligence tools are great for streamlining tasks like media monitoring, social listening, and crafting customized content. […] The post AI-powered public relations: How to make your PR smarter without losing its human touch firs
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Learn how quantum computing companies can use PR trends like educational content and social media to communicate complex tech and build trust with diverse audiences The post Effective PR for Quantum Computing Companies: Navigating Trends in a Revolutionary Field appeared first on.
Black History Month , celebrated every February in the United States, is a time to honor the achievements and contributions of Black Americans throughout history. Its an opportunity to reflect on their lasting impact on the nations culture and progress while learning about and celebrating their experiences across all areas of society. This month also provides a meaningful chance to amplify Black voices, brands, stories, and achievements across industries.
Black History Month , celebrated every February in the United States, is a time to honor the achievements and contributions of Black Americans throughout history. Its an opportunity to reflect on their lasting impact on the nations culture and progress while learning about and celebrating their experiences across all areas of society. This month also provides a meaningful chance to amplify Black voices, brands, stories, and achievements across industries.
According to advertising legend David Ogilvy, by the time youve written your headline youve spent 80 cents of your communications dollar. Its true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?
Valentine's Day is just around the corner, and for PR professionals, its the perfect moment to pitch stories that captivate readers with themes of love, indulgence, and connection. Whether you're spotlighting romantic dining experiences, unique gifts, or heartwarming campaigns, targeting the right journalists is key to landing coverage that resonates.
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In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
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Some companies struggle to get their story told in the automotive sector. While many PR firms may have the right basic skill set, without the in-depth market knowledge, awareness of automotive industry trends and issues, deeply experienced staff, and existing relationships with media and event organizers that an automotive specialist PR firm has, you may be missing your goals.
From TikToks on-and-off ban, RedNotes rapid entrance, Trumps new AI and tech regulations squeezing social giants like Meta2025 is off to a dramatic start. Experts from performance marketing agency, Journey Further, weigh in on our current social landscape, providing advice to digital marketers who may be scrambling on how to navigate the ongoing uncertainty.
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