Sword and the Script

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? If so, there are many valid reasons why this might be true: SaaS went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ ; Marketing differentiation is missing; B2B tech is a ‘sea of sameness’; We don’t measure our work well and so sometimes focus on the wrong tactics; B2B marketing budgets are paltry and way off the

B2B 137

B2B Marketing Exercises Sports 137

Axia PR

JUNE 25, 2024

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started. Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Company 127

Company Content Marketing Industry Strategy 127

Agility PR Solutions

JUNE 25, 2024

In the logistics industry, standing out can feel like an uphill battle. With so many companies vying for attention, how do you ensure your brand is the one that customers remember and trust? It’s a constant challenge to keep your audience engaged, informed, and satisfied, especially when disruptions and delays are inevitable. But here’s the […] The post PR in logistics: Utilizing technology to shape positivity in your brand appeared first on Agility PR Solutions.

Technology 109

Technology Branding Brand Industry 109

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Staying ahead of the curve requires not only a deep understanding of the latest trends but also the ability to leverage them effectively. One such trend currently transforming the digital marketing sphere is optimizing web content and social media for generative AI assisted search results.

Leadership 97

Leadership Marketing Web System 97

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JUNE 25, 2024

Using the power of calls to action in influencer marketing is a great method of driving meaningful engagement and conversions. As such, with PR professionals increasingly turning to influencers to reach their target audience, it becomes important to understand how to craft compelling CTAs tailored to each campaign. Now, let’s explore this topic in more […] The post How to get the most return on calls to action in influencer marketing appeared first on Agility PR Solutions.

How To 109

How To Marketing Publicity 109

Agility PR Solutions

JUNE 25, 2024

A successful workplace inclusion plan isn’t just about your brand’s voiced commitment, or its list of rules and regulations to follow, or even its consequences for failure to abide by them—these are all great steps forward, but none of those things guarantees the outcome that makes the plan work. There’s only one real measure of […] The post The LGBTQIA+ experience in the American workplace: Where we are now—employer challenges, Pride initiatives, and the path to inclusion appeared first o

Measurement 103

Measurement Trends Publicity 103

5W PR

JUNE 25, 2024

New York University hosted a panel discussion for current students on the intricacies of working in public relations. The event, moderated by John O’Dwyer, Publisher of O’Dwyer’s Inside News of PR, featured a lineup of speakers: Adeena Fried, Executive Vice President at Evolve MKD, Erin Kaplan, VP Communications at Condé Nast, and Ashley Barton, Senior Vice President & Group Director, Lifestyle & Multicultural at 5WPR.

Industry 78

Industry Publicity Groups Print 78

OnePitch

JUNE 25, 2024

Elisabeth Sherman is this week's guest on the show, and she's an associate editor at Parents whose expertise focuses on family, parenting, internet culture, food and drink, and entertainment.

Media 77

Media 77

Maxim Behar

JUNE 25, 2024

Host(Lora Indzhova): Mina Badjeva and Maxim Behar are here with me to begin analyzing what we have seen in Bulgarian parliamentary life in the past two days. Hello and welcome! Maxim Behar: Good day! Host: Is it good news that we finally have a chairman of the National Assembly, and the real work of the deputies can continue? What did this whole process show us?

Government 64

Government Branding Brand Television 64

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Contently - Strategy

JUNE 25, 2024

When I was in 6th grade, my best friend’s dad made amazing birdhouses—nay, bird mansions. Think Richie Rich’s house (a.k.a. The Biltmore, for those of you too young to remember Richie, but cool enough to have seen a few Asheville, N.C., travel reels). But instead of a castle, these were wooden bird chateaus. They had balconies, rows of open window perches, and beautifully crafted shingled roofs.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Notified

JUNE 25, 2024

The NIRI Annual Conference held in San Francisco from June 9-11, 2024 brought together industry leaders and experts to discuss pivotal trends and innovations shaping investor relations. Among the standout sessions were the Express Talks hosted by Notified and TiiCKER , which offered deep dives into crisis management and retail investor engagement.

Conference 52

Conference Crisis Management Retail Crisis 52