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And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? If so, there are many valid reasons why this might be true: SaaS went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ ; Marketing differentiation is missing; B2B tech is a ‘sea of sameness’; We don’t measure our work well and so sometimes focus on the wrong tactics; B2B marketing budgets are paltry and way off the
How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started. Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.
In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Staying ahead of the curve requires not only a deep understanding of the latest trends but also the ability to leverage them effectively. One such trend currently transforming the digital marketing sphere is optimizing web content and social media for generative AI assisted search results.
In the logistics industry, standing out can feel like an uphill battle. With so many companies vying for attention, how do you ensure your brand is the one that customers remember and trust? It’s a constant challenge to keep your audience engaged, informed, and satisfied, especially when disruptions and delays are inevitable. But here’s the […] The post PR in logistics: Utilizing technology to shape positivity in your brand appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Fifty-two percent of knowledge workers are now using AI tools in their work on a weekly basis, according to research released by Asana. These astonishing numbers mean employers need to take the lead on getting their workforce the right AI skills for their organization, or risk falling behind their competition. Read on to discover 10 of the world’s top AI experts who offer practical guidance as well as upskilling and reskilling tips that will equip teams with everything they need to win in the AI
Using the power of calls to action in influencer marketing is a great method of driving meaningful engagement and conversions. As such, with PR professionals increasingly turning to influencers to reach their target audience, it becomes important to understand how to craft compelling CTAs tailored to each campaign. Now, let’s explore this topic in more […] The post How to get the most return on calls to action in influencer marketing appeared first on Agility PR Solutions.
Using the power of calls to action in influencer marketing is a great method of driving meaningful engagement and conversions. As such, with PR professionals increasingly turning to influencers to reach their target audience, it becomes important to understand how to craft compelling CTAs tailored to each campaign. Now, let’s explore this topic in more […] The post How to get the most return on calls to action in influencer marketing appeared first on Agility PR Solutions.
Elisabeth Sherman is this week's guest on the show, and she's an associate editor at Parents whose expertise focuses on family, parenting, internet culture, food and drink, and entertainment.
A successful workplace inclusion plan isn’t just about your brand’s voiced commitment, or its list of rules and regulations to follow, or even its consequences for failure to abide by them—these are all great steps forward, but none of those things guarantees the outcome that makes the plan work. There’s only one real measure of […] The post The LGBTQIA+ experience in the American workplace: Where we are now—employer challenges, Pride initiatives, and the path to inclusion appeared first o
New York University hosted a panel discussion for current students on the intricacies of working in public relations. The event, moderated by John O’Dwyer, Publisher of O’Dwyer’s Inside News of PR, featured a lineup of speakers: Adeena Fried, Executive Vice President at Evolve MKD, Erin Kaplan, VP Communications at Condé Nast, and Ashley Barton, Senior Vice President & Group Director, Lifestyle & Multicultural at 5WPR.
Host(Lora Indzhova): Mina Badjeva and Maxim Behar are here with me to begin analyzing what we have seen in Bulgarian parliamentary life in the past two days. Hello and welcome! Maxim Behar: Good day! Host: Is it good news that we finally have a chairman of the National Assembly, and the real work of the deputies can continue? What did this whole process show us?
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When I was in 6th grade, my best friend’s dad made amazing birdhouses—nay, bird mansions. Think Richie Rich’s house (a.k.a. The Biltmore, for those of you too young to remember Richie, but cool enough to have seen a few Asheville, N.C., travel reels). But instead of a castle, these were wooden bird chateaus. They had balconies, rows of open window perches, and beautifully crafted shingled roofs.
The NIRI Annual Conference held in San Francisco from June 9-11, 2024 brought together industry leaders and experts to discuss pivotal trends and innovations shaping investor relations. Among the standout sessions were the Express Talks hosted by Notified and TiiCKER , which offered deep dives into crisis management and retail investor engagement.
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