Thu.Aug 29, 2024

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Time for chief comms officers to prove value of seat at table

Steve Barrett on PR

Half a decade after Business Roundtable put purpose on a par with profit, the dynamics of DE&I, ESG and sustainability threaten to become headaches CEOs don’t need.

Blogging 122
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Abbie Honored Among Most Influential Women in Arizona Business

HMA Public Relations

We recently joined clients and friends at the 2024 AZ Big Media Most Influential Women in Business Awards to celebrate Abbie as one of this year’s honorees. Take a look at our recap!

Media 94
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5 Proven Strategies to Make Remote Work Thrive in Your Organization

PRSay

Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But what sets us apart is not just our longevity but our original business model that was way ahead of its time: experienced professionals providing top-quality services while working from home, the beach, mountains or wherever they choose to be.

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The Benefits of Media Planning to Capitalize on the Most Effective Ways to Connect With Your Targeted Audiences

5W PR

Media planning stands as a cornerstone of successful marketing. It is the strategic process of determining the optimal combination of media platforms and channels to reach a specific target audience. This meticulous approach created by media planning agencies is essential for maximizing the impact of marketing campaigns and achieving desired business objectives.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5 Reasons You Need an Expert Automotive PR Firm

Bianchi Biz Blog

Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the awareness of the trends and issues, and the existing relationships with media and event organizers that a specialized automo

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Maxim Behar: It's not a political crisis, that's the political reality

Maxim Behar

Host (Lora Indzhova): "Your Day" continues, dear viewers, with news from the political scene. Tensions are rising around the split within the Movement for Rights and Freedoms (DPS) ranks. The reaction was swift after the party's Central Executive Bureau expelled the co-chairman Delyan Peevski and some of his close associates from the party ranks last Tuesday—seven members of the parliamentary group and ten regional structure chairs in total.

Crisis 59
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Editor's Press Release of the Month | Australian researchers make breakthrough discovery on major global health threat: antibiotic resistance

Medianet Australia

With a press release practically overflowing from the 7 News Values in journalism, Monash University’s breakthrough research on antibiotic resistance taps into and offers a solution to a concerningly hot topic with major implications for global healthcare.

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Together on social: Amplifying our voices, strengthening our brand 

The Hoffman Agency

In the fast-paced world of public relations and communications, we thrive on using social media to enhance our clients’ brands. But what about us? How often do we use the same strategies to showcase our own expertise and thought leadership? We recently took a step toward bridging this gap with a workshop focused on improving our personal social media presence — specifically on LinkedIn.

Brand 36