Steve Barrett on PR
AUGUST 29, 2024
Half a decade after Business Roundtable put purpose on a par with profit, the dynamics of DE&I, ESG and sustainability threaten to become headaches CEOs don’t need.
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HMA Public Relations
AUGUST 29, 2024
We recently joined clients and friends at the 2024 AZ Big Media Most Influential Women in Business Awards to celebrate Abbie as one of this year’s honorees. Take a look at our recap!
Bianchi Biz Blog
AUGUST 29, 2024
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the awareness of the trends and issues, and the existing relationships with media and event organizers that a specialized automo
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
AUGUST 29, 2024
Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But what sets us apart is not just our longevity but our original business model that was way ahead of its time: experienced professionals providing top-quality services while working from home, the beach, mountains or wherever they choose to be.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prohibition
AUGUST 29, 2024
This month we’ve seen more features to every advertising platform which all marketers should be aware of. More AI advancements mean more AI features are coming to Meta and TikTok. While LinkedIn adds new newsletter boosting option to its offering. Here’s the latest! Improved ad attribution and targeting processes coming to Meta Many new ad integration options are coming to Meta ads , this is to help with campaign measurement and attribution.
Maxim Behar
AUGUST 29, 2024
Host (Lora Indzhova): "Your Day" continues, dear viewers, with news from the political scene. Tensions are rising around the split within the Movement for Rights and Freedoms (DPS) ranks. The reaction was swift after the party's Central Executive Bureau expelled the co-chairman Delyan Peevski and some of his close associates from the party ranks last Tuesday—seven members of the parliamentary group and ten regional structure chairs in total.
Medianet Australia
AUGUST 29, 2024
With a press release practically overflowing from the 7 News Values in journalism, Monash University’s breakthrough research on antibiotic resistance taps into and offers a solution to a concerningly hot topic with major implications for global healthcare.
Maxim Behar
AUGUST 29, 2024
Many people in business greatly underestimate the importance of having a brand—whether it’s the company’s brand, their personal brand, or that of their colleagues. “Well, we don’t need anyone to know about us; we quietly do our work.” I often hear this at various business events, and I’m slightly puzzled as to whether those who think or say this realize that we live in a completely different world now.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Hoffman Agency
AUGUST 29, 2024
In the fast-paced world of public relations and communications, we thrive on using social media to enhance our clients’ brands. But what about us? How often do we use the same strategies to showcase our own expertise and thought leadership? We recently took a step toward bridging this gap with a workshop focused on improving our personal social media presence — specifically on LinkedIn.
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