Business Wire

NOVEMBER 27, 2023

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?

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Ronn Torossian

NOVEMBER 27, 2023

The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

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Agility PR Solutions

NOVEMBER 27, 2023

You’ve probably noticed that there is a topic that rarely ever leaves public discourse—the environment. When there is news about a pop star reaching new levels of financial success, there will always be questions about their CO2 emissions. We talk about the environment constantly—and what’s more, we’re relating just about everything we can to it. […] The post Green PR: Crafting eco-conscious campaigns in the climate crisis era appeared first on Agility PR Solutions.

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5W PR

NOVEMBER 27, 2023

Hashtags have become a ubiquitous part of today’s digital culture. From social media platforms like Instagram and X to newer players like TikTok, hashtags play a vital role in content discovery and engagement. If a company wants to enhance the visibility of its campaign and connect with a broader audience, it’s essential to understand how to use hashtags effectively.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

NOVEMBER 27, 2023

Businesses across sectors are harnessing the power of AI to enhance their efforts in acquiring and engaging customers. From personalizing customer recommendations to providing predictive analytics, AI is enabling businesses to deliver tailored experiences that captivate customers and drive conversions. Here, discover the innovative ways AI is transforming customer acquisition and engagement in these sectors. […] The post How AI is helping businesses in these 5 industries to attract more c

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Agility PR Solutions

NOVEMBER 27, 2023

It’s not tough to figure out why Gen Z are presenting so many challenges for brands and marketers—if Gen Zers are defined by a single attribute, it’s that their fluid sense of individuality makes them harder to pin down than their older counterparts. New research from Horizon Media presents a new approach based on that […] The post New Gen Z marketing insights: How going niche can help brands connect with them appeared first on Agility PR Solutions.

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Institute for Public Relations

NOVEMBER 27, 2023

PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.) 66% of respondents did not report receiving any backlash from key stakeholders regarding their ESG agendas.

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Agility PR Solutions

NOVEMBER 27, 2023

Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a result, […] The post New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI appeared first on Agility PR Solutions.

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PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. With a career in law enforcement at the U.S. Department of Homeland Security, Barbara Agrait has navigated crises across the globe. Today, she is the s enior PR manager of global media relations at Amazon.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Photo courtesy of Pixabay Understand the complexities of Hispanic communities To kickstart the webinar, host Sonia Diaz, president of Zaid PR and president of the Hispanic Public Relations Association, shared an alarming statistic: while Latinos make up 20% of the population, they only account for 13% of the PR industry and just 6% have roles at the senior executive level.

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