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Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Tech public relations must also evolve to keep up with this dynamism. Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.
Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.
Every marketing professional knows the importance of public relations. But with more methods of outreach than ever, and with marketing teams often spread remotely, effective PR becomes more challenging. That’s why it’s vital to have the best PR tech to support your goals. But if you’re stumped about where to start, don’t worry. In this […] The post 8 tools you need to build an effective PR tech stack for digital communications appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new team’s Indiana home court and […] The post “Caitlin-mania” has elevated women’s sports in the US, and interest is growing worldwide—but the road to equality remains long appeared first on Agility PR Solutions.
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we’ll help you discover everything about […] The post Prezly Pricing in 2024: How Much Does Prezly Cost?
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we’ll help you discover everything about […] The post Prezly Pricing in 2024: How Much Does Prezly Cost?
“One of the greatest accomplishments of our time is the extension of the human lifespan,” said Martha Boudreau, chief communications and marketing officer for AARP. “Many people are living into their 90s, or even to 100. Take advantage of the extra years we’ve been given.” Boudreau was a panelist for PRSA’s most recent Diverse Dialogues livestream on May 16 titled, “Shifting Perspectives: Debunking ‘Age Is Just a Number.
YouTube is the go-to social media application for videos. Whether it’s long-form or YouTube Shorts, they have penetrated the video market significantly and are the leaders. Did you know YouTube remains the most widely used social media platform, with a whopping 90 percent of marketers using it for video marketing? No matter what you are […] The post 5 tips for optimizing your video content’s visibility on YouTube and beyond appeared first on Agility PR Solutions.
The conversation surrounding mental health has undergone a significant transformation in recent years. No longer confined to the shadows, discussions about mental well-being have entered the mainstream, gaining recognition as a crucial aspect of overall health. Observed during May each year, Mental Health Awareness Month serves as a focal point for these discussions, but the importance of mental health must extend far beyond a single month.
A step-by-step guide to amplify your earned media coverage to reach a wider audience. Securing a story in a priority outlet or being featured on TV is a huge win, but many business leaders make the mistake of thinking publication is the final step, when really there are several steps after earning media coverage to see the highest return on investment.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
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