5W PR

MAY 21, 2024

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Tech public relations must also evolve to keep up with this dynamism. Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.

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Technology Trends Company Storytelling 127

Prowly

MAY 21, 2024

Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we’ll help you discover everything about […] The post Prezly Pricing in 2024: How Much Does Prezly Cost?

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Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.

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Agency Survey B2B Media 107

Agility PR Solutions

MAY 21, 2024

Every marketing professional knows the importance of public relations. But with more methods of outreach than ever, and with marketing teams often spread remotely, effective PR becomes more challenging. That’s why it’s vital to have the best PR tech to support your goals. But if you’re stumped about where to start, don’t worry. In this […] The post 8 tools you need to build an effective PR tech stack for digital communications appeared first on Agility PR Solutions.

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Tools Communications Marketing Publicity 110

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PRSay

MAY 21, 2024

“One of the greatest accomplishments of our time is the extension of the human lifespan,” said Martha Boudreau, chief communications and marketing officer for AARP. “Many people are living into their 90s, or even to 100. Take advantage of the extra years we’ve been given.” Boudreau was a panelist for PRSA’s most recent Diverse Dialogues livestream on May 16 titled, “Shifting Perspectives: Debunking ‘Age Is Just a Number.

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Company Nonprofit Writing Groups 102

Burrelles Fresh Ideas

MAY 21, 2024

The conversation surrounding mental health has undergone a significant transformation in recent years. No longer confined to the shadows, discussions about mental well-being have entered the mainstream, gaining recognition as a crucial aspect of overall health. Observed during May each year, Mental Health Awareness Month serves as a focal point for these discussions, but the importance of mental health must extend far beyond a single month.

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Agility PR Solutions

MAY 21, 2024

YouTube is the go-to social media application for videos. Whether it’s long-form or YouTube Shorts, they have penetrated the video market significantly and are the leaders. Did you know YouTube remains the most widely used social media platform, with a whopping 90 percent of marketers using it for video marketing? No matter what you are […] The post 5 tips for optimizing your video content’s visibility on YouTube and beyond appeared first on Agility PR Solutions.

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YouTube Video Social Media Marketing 100

OnePitch

MAY 21, 2024

Kelsey Ramirez is an associate, strategic initiatives, at Fox Business, where she edits the team’s coverage about personal finance.

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Media 90

Axia PR

MAY 21, 2024

A step-by-step guide to amplify your earned media coverage to reach a wider audience. Securing a story in a priority outlet or being featured on TV is a huge win, but many business leaders make the mistake of thinking publication is the final step, when really there are several steps after earning media coverage to see the highest return on investment.

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Company Media Publicity 71

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media