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Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards.
From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways. But what makes TikTok so powerful is not the viral, user-generated videos […] The post From viral videos to PR wins: Cracking the code on TikTok marketing data appeared first on
If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a potentially untapped opportunity: online reviews platforms. Online reviews are an often-overlooked channel that, although they may seem daunting due to the rules and regulations that marketers must follow, can offer a wealth of value to your communications strategy.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In today’s crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press coverage. And that is where content marketing comes in. If content marketing strategies for businesses are […] The post 5 powerful content marketing strategies to elevate your brand appeared first on Agility PR Solution
Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?
Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?
The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly. In this article, we will explore the latest trends in SaaS digital marketing, providing insights into strategies that can enhance customer acquisition, retention, and […] The post 12 trends to watch in SaaS digital marketing appeared first on Agility PR Solutions.
Host (Diana Radeva): I was wondering how things are in Sofia – is alcohol being sold today or not, considering the curfew lifts at 8 p.m.? Elections happen so frequently now. It used to be clear, but now it's hard to tell. I think local authorities decide. Maxim: Over this past month, during the election campaign, we didn't see considerably interesting news, and now, on election day, we're investigating blocked or jammed locks.
Don’t you love it when a new package arrives? Whether it’s a card from grandma or an Amazon purchase that just made its way to your doorstep, getting mail is always an exciting moment. So imagine that feeling times 100 when a brand delivers a mysterious package filled with goodies? That’s the fun of mailers! Mailers are physical packages or promotional materials that brands send directly to recipients—typically influencers, media, or customers—with the goal of creating buzz.
The #MediaMonday spotlight is on Jessica Herrera, Audacy Phoenix producer and Valley Voices host! Meet Jessica and read about her media journey and her work to uplift the Valley’s nonprofits and local causes in this feature.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
We call false information that reaches us with the term "fake news." I won't attempt to calculate its percentage compared to actual news, but I don't understand where the "news" part is. These are simply lies and nothing more. For years, democratic countries should have implemented laws addressing these falsifications. If not criminalized, at least the punishment for publishing them should be uncompromising and worth remembering, as they harm millions today, destroying businesses and ruining rep
Are you ready to take a look inside our crystal ball? In 2024, we predicted everything from election-year chaos to the rise of Olympic trends, shrinkflation woes, and the ever-evolving role of AI. Now, on the other side of the year, it’s clear those predictions hit the mark. So as we peer into the eyes of 2025, we’re excited to step confidently into the new year and embrace emerging opportunities that can help amplify marketing strategies and reach new consumers.
Host (Daniela Angelova): Good evening! Welcome to "The Day ON AIR." I am Daniela Angelova, and tonight, along with producer Gergana Marinova, we focus on today's main topics: political battles, possible alliances, the young force in the BSP, the war in the Middle East, the procedure for electing the Prosecutor General, and controversial schemes in theaters.
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