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Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation
Learn how corporate communications will evolve by 2025 with AI, personalization, transparency and video content reshaping how businesses connect with stakeholders The post Corporate Communications Trends in 2025: Navigating a Future of Transparency, Personalization, and Technology appeared first on.
In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didnt yet exist. Jeff Bezos mandated thisnot as a writing drill, but as a litmus test. If an idea couldnt be distilled into a clear, compelling statement of customer value, it wasnt worth pursuing.
Standing out in your local market is more challenging than ever. Small businesses must seize every opportunity to enhance their visibility and credibility. Local press releases and media coverage provide a direct path to increasing brand awareness, but many businesses fail to utilize them the right w… Read more The post Ways to Get More From Your Local Press Releases and Media Coverage appeared first on eReleases.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
My post-grad experience has so far been nothing I expected, but everything I needed. The transition from sitting in my small classroom at the top of the hill on Tufts campus, learning about French women filmmakers, to being thrust into deciding what I wanted to do with my future was anything but easy. As I moved back home from Boston to the Bay Area and took on two part-time jobs, I was forced to confront the fact that I had no idea where my scattered mosaic of experiences and knowledge should b
This week's #MediaMonday takes you inside last weeks PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
This week's #MediaMonday takes you inside last weeks PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing - author of Mindful Marketing: Business Ethics that Stick “Like a kid in a candy store” – If you’ve ever experienced unlimited access to your most desired indulgences, you may have appreciated someone stepping in to help you ‘know when to say when.’ AI quickly has become that candy store for many whose mouths are open wide to
The Express Exclusive: The Duke of Sussex is facing a legacy-threatening moment of truth in the worsening rift over Sentebale, warns PR expert Mark Borkowski. Forget the endless carousel of Sussex fails. There are opinions galore about Sussex Netflix deals and Sussex “exclusives” feeding the algorithmic maw. But Sentebalegate is far more worrying.
In todays fast-paced digital landscape, businesses constantly seek innovative methods to streamline operations and maximize customer engagement. Among these advancements, chatbots have emerged as a powerful tool for modern lead generation. A chatbot, essentially a conversational agent powered by artificial intelligence (AI) or rule-based systems, can mimic human interaction and assist potential customers throughout their […] The post The role of chatbots in modern lead generation first app
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