Agility PR Solutions

APRIL 29, 2024

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions akin to brand loyalty, revealing 12 important drivers, and the marketing […] The post The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty appeared fi

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Study Consumer Brand Branding 110

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations. The corporate communication function is at the forefront of this challenge. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their

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Corporate Trends Communications Ethics 115

Agility PR Solutions

APRIL 29, 2024

Remote and hybrid work relationships have been significantly more common in the wake of the pandemic. McKinsey’s American Opportunity Survey reports that 58 percent of Americans have access to some kind of remote work—more than a third work remotely full-time. The most common remote jobs of those of knowledge workers. For example, many companies have […] The post 5 tips to build a highly productive remote PR team appeared first on Agility PR Solutions.

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Survey Examples Report Company 106

PRSay

APRIL 29, 2024

April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR). By 2019, the year I received my APR, I was up to my eyeballs in responsibilities, including my first child being under the age of two, a new PR job in the tech and telecommunications industry that was a big learning curve from my experience, co-parenting my then steps

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Telecommunications Publicity Local Ethics 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 29, 2024

The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into new avenues to expand their reach and elevate their SEO performance. For entrepreneurs keen on maximizing their […] The post The role of influencer marketing in boosting SEO performance appeared first on Agility PR Solutions

SEO 101

SEO Marketing Brand Branding 101

Agility PR Solutions

APRIL 29, 2024

The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new study by Originality.AI. Since August 2022, Google has […] The post Google has won small AI battles with its updates, but is losing the AI war in its search results appeared first on Agility PR Solutions.

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Google Study Publicity 91

5W PR

APRIL 29, 2024

In recent times, the B2B tech PR scene has felt the ground shift beneath it. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

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Inbound PR

APRIL 29, 2024

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire.

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Crisis Consumer Brand Branding 62

Landis PR

APRIL 29, 2024

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

APRIL 29, 2024

Mirror Now, a team of PR professionals have offered their suggestions on what Meghan’s next steps should be following the soft launch of her lifestyle brand, American Riviera Orchard. Reveal the ‘real person behind all the gossip’ Mark Borkowski, a crisis PR consultant and author of The Fame Formula, has stated that rebranding the duchess to appeal to British audiences is “one of the most difficult jobs in PR… second only perhaps to doing PR for Prince Andrew”

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Reputation Publicity Crisis Brand 60

HMA Public Relations

APRIL 29, 2024

It's time for another #MediaMonday! The spotlight is on Marc Stiles in the latest feature, a veteran reporter at Puget Sound Business Journal who was covered in Fearey's Meet The Media series. Read more!

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Journalism Meeting Report Media 67

Mark My Words

APRIL 29, 2024

Daily Mail It makes sense for her and the brand to have a local squad supporting her as this is all about home made produce and a sense of community. ‘With the success of Suits on Netflix and now with the BBC buying it I think she’s missing a trick by not engaging all her old co stars and wedding guests to help support the brand as it launches as this would boost the brand and create demand.’ Meanwhile public relations expert Mark Borkowski said Meghan’s updated circle of

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Publicity Reputation Local Creativity 60

Medianet Australia

APRIL 29, 2024

In the world of public relations, the size of the 'little black book' is traditionally seen as a key indicator of a professional's network of influence. These valuable repositories of exclusive contacts prove useful as needed; however, they are static and challenging to update, even in their digital versions such as mobile phones and Excel spreadsheets.

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Mobile Media Publicity Training 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Local Crisis Management Internal 92

Medianet Australia

APRIL 29, 2024

As the 2024 Australian Federal Budget announcement approaches, public relations professionals face a unique opportunity to maximise media coverage and articulate their organisation's policy positions. This high-profile event demands a well-orchestrated PR strategy. Here are five tips to ensure your communications stand out in a crowded media landscape.

Examples 52

Examples Policies Strategy Communications 52

Medianet Australia

APRIL 29, 2024

Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story picked up or getting left behind?

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Pitching Training 52