Tue.Sep 24, 2024

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Living With a Purpose: Changing Lives Through Nonprofit Work with Morgan Roth

PR for Anyone

Morgan Roth is the Chief Marketing Officer for the Muscular Dystrophy Association (MDA), a leading nonprofit organization dedicated to transforming the lives of people affected by neuromuscular diseases. With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda.

Nonprofit 130
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7 ideas for building customer references in B2B tech

Sword and the Script

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. Under such a structure an account executive (AE), or increasingly a customer success manager (CSM), manages customer accounts.

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Why authentic storytelling is more important than ever in today’s business landscape

Agility PR Solutions

In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy, and shared experiences. By crafting compelling narratives that resonate with consumers, brands can differentiate […] The post Why authentic storytelling is more important than ever in today’s business landscape appeared

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Strong Ethics Enhance the PR Profession

PRSay

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. Several years ago, I was invited to speak at a regional conference. I pitched a session on the intersection of crisis and ethics because, as I have found throughout my career that the two are often intertwined.

Ethics 78
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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9 examples of SMART performance goals in 2024

Agility PR Solutions

Are you tired of setting goals that fizzle out faster than your New Year’s resolutions? Don’t worry, you aren’t alone! Many professionals struggle with practical goal setting. And that is where the SMART goals come in! They guarantee that your objectives are defined and achievable. A Dominican University study proved that those who write down […] The post 9 examples of SMART performance goals in 2024 appeared first on Agility PR Solutions.

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Is your media strategy holistic? Integrating brand personality insights

Agility PR Solutions

It’s important to recognize when your media strategy is missing something. Splashing your message across platforms without thinking about how to handle this cohesively is a common misstep in this context. Instead, you need your brand personality to shine through on every channel, giving you a consistent identity that sticks with audiences. Integrating brand insights […] The post Is your media strategy holistic?

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Coffee with a Journalist: Mikhaila Friel, Business Insider

OnePitch

Mikhaila Friel is a senior reporter for Business Insider. She discusses her shifting roles at Business Insider, what pitches she's open to, her tips on researching who you're pitching, and the story approval process.

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Navigating the storm: What MrBeast should do next to protect his brand

Axia PR

MrBeast , one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels. While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before , this situation presents more complex problems.

Brand 62
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How We Help: Using Multimedia in Press Releases

Notified

In the latest episode of How We Help , Notified ’s Allen Murphy and Serena Ehrlich dive into the benefits of including multimedia in press releases.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Bridging Leadership and Employee Views on DEI in the Workplace

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Ariel Investments explored the perspectives of leaders and employees on diversity, equity, and inclusion (DEI) in the workplace. Two surveys were conducted between August and October 2023.

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Ad-hoc-Publizität mit GlobeNewswire by Notified jetzt auch in Deutschland

Notified

E s gibt spannende Neuigkeiten für kapitalmarktorientierte Unternehmen in Deutschland: Über Notifieds GlobeNewswire-Plattform können Sie ab dem 01. Oktober 2024 Ad hoc Mitteilungen und Zulassungsfolgepflichten rechtssicher bei den deutschen Börsen und der Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin) einreichen, im Unternehmensregister veröffentlichen und europaweit verbreiten.

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How do Hispanic Americans Prefer to Get Their News?

Institute for Public Relations

IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Pew Research Center examined Hispanic Americans’ habits around news consumption, and how these habits differ between U.S.-born Latinos and immigrants. An online survey of 5,078 U.S. Hispanic adults was conducted Nov. 6-19, … Continue reading How do Hispanic Americans Prefer to Get Their News?

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Master APA Citation for a Press Release

PR Fuel

Citing your sources correctly is extremely important when sharing press releases that contain valuable data or insights. By using proper APA citation, you not only give credit to the original authors but also strengthen your own credibility in the eyes of your audience. So if you’re a small busi… Read more The post Master APA Citation for a Press Release appeared first on eReleases.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Coffee with a Journalist: Mikhaila Friel, Insider

OnePitch

Mikhaila Friel is a senior reporter for Business Insider. She discusses her shifting roles at Business Insider, what pitches she's open to, her tips on researching who you're pitching, and the story approval process.