Inbound PR

DECEMBER 8, 2023

What was the best thing about November? To me, it was the World Forum events we run across Europe at ServiceNow. We welcomed over 5,000 customers and partners in four locations: London, Frankfurt, Paris and Rotterdam. The exchange was incredible! There was so much learning on stage and off stage while networking. Reflecting on the discussions, the main conversations were around 5 key themes which we covered in the main keynotes of each event.

Branding 107

Branding Brand 107

HMA Public Relations

DECEMBER 8, 2023

Pantone's color of the year has been announced! Read more on Peach Fuzz and what the color represents for the year ahead in the latest blog post from Justin Liggin.

Blogging 89

Blogging 89

The Hoyt Organization

DECEMBER 8, 2023

Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Case in point, when Genomic Life approached The Hoyt Organization, they faced the challenge of informing their target audience of the importance of genetic testing.

Leadership 52

Leadership Social Media Reputation Branding 52

PRSay

DECEMBER 8, 2023

As we head into December, many organizations have started moving into the holiday season, complete with decorations throughout the office, ugly sweater parties and forced joyful messages. For leaders, encouraging holiday spirit in the office is unnecessary. And this year, it might even be inappropriate. Your most important audience — your people — may not be in the mood.

Employee 97

Employee Survey Software Creativity 97

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Presspage

DECEMBER 8, 2023

Migration automation It won’t come as a surprise that we didn’t manually scoop over all those contacts and other data points. That would be a bad idea not just because of time reasons, but also because manual processes inevitably introduce inconsistencies, or even mistakes. So the first thing our developers did was build a system to run the sequence of steps needed for a migration in an automated fashion, based on Airflow.

Blogging 78

Blogging How To System Data 78

Onclusive

DECEMBER 8, 2023

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. This is where AP Planner is an invaluable tool. The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate.

Television 195

Television Examples Conference Report 195