Mon.Jul 22, 2024

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Brand reputation management strategy: A complete guide with examples

Agility PR Solutions

Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is. In this article, we will teach you a tested way to create a strategy to mold a positive brand image. We will also share effective tactics you can put into action. By the end, you will be ready […] The post Brand reputation management strategy: A complete guide with examples appeared first on Agility PR Solutions.

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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AI investment is surging: Senior leaders seeing more ROI as hype continues to become reality—but they’re ignoring necessary infrastructure

Agility PR Solutions

The lofty promises of generative AI have been dangled in front of business leaders for more than a year, and the returns have been holding steady for some, but nothing like what they’d been led to expect by the enormous hype. But that ROI appears to be turning a corner, as new research from global […] The post AI investment is surging: Senior leaders seeing more ROI as hype continues to become reality—but they’re ignoring necessary infrastructure appeared first on Agility PR Solutions.

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The Power of Public Relations in Promoting Hospitality Services

5W PR

In the highly competitive hospitality industry, where experiences are crucial and competition is intense, a robust public relations strategy can be the secret weapon that distinguishes a business. Hospitality PR firms go beyond issuing press releases. Their work involves crafting compelling narratives, building trust with the target audience, and ultimately boosting bookings and enhancing guest experiences.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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A Q&A with Gateway Group founder Scott Liolios: On its 25th anniversary, a look at the agency’s expansion and strategic shifts

Agility PR Solutions

In a digital age where the financial communications landscape is rapidly evolving, the need for a profound understanding of strategic public relations and marketing has never been more critical. As we mark the 25th anniversary of Gateway Group, we delve into the milestones and strategic shifts that have characterized its journey from a specialized IR […] The post A Q&A with Gateway Group founder Scott Liolios: On its 25th anniversary, a look at the agency’s expansion and strategic shi

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Media Management Tips For C-Suite Executives

The Hoyt Organization

Organizations used to rely on a designated spokesman when interacting with the media. But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations. C-suite executives are the public face of their organizations as leaders.

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#MediaMonday – Ralph Amsden

HMA Public Relations

It's #MediaMonday, and Ralph Amsden of Sports360AZ is here to share more about his role in telling the stories of Arizona’s athletes' triumphs and trials. Ralph talks about his background in media, favorite sports, local spots, and more in this feature. Check it out!

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