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Public relations professionals juggle multiple campaigns, coordinate with journalists, and ensure press releases go out on time. Without a clear workflow, important deadlines can slip through the cracks, and valuable media opportunities may be lost. Tools like Agility PR Solutions and Jira provide a solution by centralizing data, automating tasks, and improving collaboration.
Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement.
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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect with the African American community. While these publications may not always boast the same size as mainstream outlets, they provide a unique and strategic platform to share your news, elevate your brand, and engage wi
Press releases have become an essential source of credible information in todays AI-driven world. But with so much content competing for attention, a release needs to be clear, engaging and impactful to stand out and increase chances of earned coverage.
Press releases have become an essential source of credible information in todays AI-driven world. But with so much content competing for attention, a release needs to be clear, engaging and impactful to stand out and increase chances of earned coverage.
Sharon Brooks, Albuquerque Business First editor-in-chief, joins us for #MediaMonday to share the business stories she is looking for, her career journey, and a few fun facts. Find out more in this post!
Email marketing remains one of the most effective ways to reach your audience and boost your ROI. However, relying on outdated strategies may no longer deliver the impactful results you need. With countless brands vying for attention in crowded social media feeds and email inboxes, your emails must stand out to capture interest and drive […] The post 5 steps for creating effective email campaigns that generate better ROI first appeared on Agility PR Solutions.
Water parks face unique challenges in attracting and retaining visitors throughout their operating season. PR strategies make the difference between a moderately successful event and one that generates significant buzz, attendance, and revenue. Based on data from the International Association of Amusement Parks and Attractions (IAAPA), special events can increase attendance by 25-40% when supported by strong PR campaigns.
The intersection of quantum computing and digital marketing marks a defining moment for businesses seeking deeper customer connections. Marketing teams now process more data than ever before, from social media interactions to purchase histories, yet traditional computing struggles to extract meaningful patterns from this vast information landscape. Quantum computing changes this equation by analyzing complex […] The post Comms tools and tech: Building trust in marketing through quantum com
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Public relations refers to a branch of businesses whose sole responsibility is to maintain amicable relations between the brand and the public. A good PR department can help a brand have a positive look among its audience. PR is important in this day and age because a bad reputation can kill your brand. And bad […] The post 5 key roles of data in PR: How analytics shape better communication strategies first appeared on Agility PR Solutions.
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