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As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. This op-ed explores how organizations can leverage social media analytics to enhance their cybersecurity PR […] The post Enhancing cybersecurity PR strategies with social med
PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet. If you’re curious about […] The post Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets) appeared first on PR Resolution — by CoverageBook.
It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the election. But 2024 election coverage hasn’t been the only obstacle for PR pros to navigate […] The post Breaking through a nonstop news cycle in 2025: Tips for healthcare PR appeared first on Agility PR Solutions.
Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future. Here’s what we anticipate for the coming year and the strategies that will set successful firms apart.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
A longer version of this article first appeared in the October issue of PRSA’s award-winning publication Strategies & Tactics. We are reposting here on the eve of Election Day 2024. For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand and Marketing Officer Tina Beaty.
Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building.
Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building.
Happy #MediaMonday! Curious about the trends shaping the automotive world? Our Detroit partner agency, Bianchi Public Relations, recently caught up with Sebastian Blanco, editor-in-chief of Automotive Engineering Magazine, to learn more about the types of engineering stories he's looking for and how PR pros can help.
The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris. It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there was a week left for her to campaign and deliver her message before Election […] The post Election Day PR insights: Strategies to prevent a client’s comments from being misused by the opposition appeared first on Agility
In today’s rapidly evolving digital landscape, the emergence of AI has ushered in a new era of possibilities and challenges for businesses across all sectors. As organizations strive to stay competitive and relevant, the role of digital agencies has become more crucial than ever. These agencies are not just service providers; they are strategic partners […] The post The critical role of digital agencies in the AI era appeared first on Agility PR Solutions.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
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