Mon.Sep 16, 2024

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Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy

Prowly

Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste management, office furniture — you name it.

Branding 118
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5 ways social listening can help you track online conversations and trends

Agility PR Solutions

Is your brand’s online conversation going unnoticed? Public online conversations can make or destroy a brand’s workflow. So, now more than ever, it’s critical to grasp the importance of social listening. Brands can improve their online appearance by using live streaming for business to enhance reach and boost engagement. According to a survey from Social […] The post 5 ways social listening can help you track online conversations and trends appeared first on Agility PR

Trends 110
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Best Ways to Promote Your Retail Partnerships ahead of the Holiday Shopping Season

5W PR

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Fortunately, 5WPR’s Beauty Division is here to help with a quick guide to inspire your strategy. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers.

Retail 78
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Refining your PR analytics approach—top tools, features, and best practices

Agility PR Solutions

Nowadays, every headline, tweet, and mention can sway public opinion. That’s why PR professionals find themselves grappling with the crucial role of managing their brand’s reputation, visibility, and impact. The stakes are high, and the competition is fierce. This is where PR analytics come into play—a crucial component in the toolkit of modern communicators.

Analytics 105
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Harnessing PR to Navigate the Complexities of the Healthcare Industry

The Hoyt Organization

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities.

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#MediaMonday Another Update – Fernanda Santos

HMA Public Relations

Fernanda Santos joins us for an updated #MediaMonday profile, where she shares tell us about her role as managing editor of The 19th News and how the publication amplifies the voices of underrepresented communities. Learn about some of Fernanda’s favorite stories to cover, the topics we can expect to see in her publication, and more fun facts in this feature.

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Navigating choppy waters: Best practices for crisis management from digital startups

Agility PR Solutions

A lot of advice online about crisis management often feels like it’s targeted towards bigger companies (who might or might not already have a crisis management strategy in place). As a startup, it can be difficult to find solace in that advice (or even find the advice entirely useful). This is why we’re here with […] The post Navigating choppy waters: Best practices for crisis management from digital startups appeared first on Agility PR Solutions.

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Maxim Behar: People are Bulgaria’s Greatest Asset

Maxim Behar

Host(Viktor Dremsizov): The long-awaited music video for the hit song "Runaway" by PR expert Maxim Behar is now out. The music project conveys motivating and powerful messages for personal growth and gathered hundreds of views within minutes of its release. But more about his second project, we will learn from the author, the PR expert Maxim Behar, who is with me now.