Thu.Jan 09, 2025

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Digital Innovation in Food and Beverage Marketing: A Blueprint for Success

Ronn Torossian

Learn how food and beverage brands leverage digital marketing through personalization, social media influencers, e-commerce strategies and user-generated content to drive success. The post Digital Innovation in Food and Beverage Marketing: A Blueprint for Success appeared first on.

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Building trust through transparency: The success of the 2020 Microsoft cybersecurity PR campaign

Agility PR Solutions

As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today’s world, brands must also build consumer trust by being transparent about the measures they are taking to combat cyber threats.

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PR at a crossroads

Steve Barrett on PR

PRWeek convenes its editorial team for the first podcast of 2025 to look forward to Feb. 4s critically important PRDecoded conference where the biggest industry issues will come under the microscope.

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The future of media relations: Engaging with decentralized media and new audiences

Agility PR Solutions

Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news’s explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that weve mastered traditional platforms, the new kid on the blockdecentralized mediais turning the corner. What exactly are these […] The post The future of media relations: Engaging with decentralized media and new audiences first appeared on Agility PR S

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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4 Tips for A Successful Auto Supplier PR Campaign

Bianchi Biz Blog

A successful PR campaign for an auto supplier goes beyond just media coverage. It requires a well-thought-out strategy, a clear message, and the right channels to reach key stakeholders. Whether you’re aiming to build brand awareness, strengthen relationships with your customers, or highlight innovation, here are four tips to keep in mind to help your auto supplier PR campaign succeed: Understand your Audience: Success is only possible when you understand and reach your key targets.

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Media Training Tips for Virtual Interviews

HMA Public Relations

Preparing for your next virtual interview? Check out the latest blog post from Justin Liggin for virtual media training tips to help your spokesperson confidently deliver key messages! Read more.

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10 Communications Conferences to Attend in 2025

OnePitch

As a PR pro, you know the game is all about staying ahead of trends and keeping a sharp eye on the industrys every move. One of the best ways to level up your skills? Getting out there, swapping stories, and learning from the best in the biz. Conferenceswhether in-person or onlineare where the magic happens. Theyre your chance to soak up wisdom from seasoned pros, make valuable connections, and maybe even stumble upon your next big opportunity.

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Hiring Interns? Pay Them What They’re Worth

Culpwrit

I vividly remember my first internship and the whopping $5-an-hour salary I was offered and readily accepted. That sounds like a ridiculously low salary by today’s standards until I asked the CPI Inflation Calculator to tell me how much that would be in today’s dollars — $48.69! If only that were the case for… Continue reading Hiring Interns?