Sun.Oct 29, 2023

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10 ways community advocacy can boost your brand reputation

Agility PR Solutions

In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand’s image, visibility, and trustworthiness. This article will delve into the concept of community advocacy, its impact […] The post 10 ways community advocacy can boost your brand reputation appeared first on Agility PR Solutions.

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22 MarTech Terms You Should Know in 2024

PReview: A Blog by NewsVoir

— Decoding the Language of Marketing In the dynamically growing world of communications and digital marketing, understanding the industry’s technical language is crucial. In the ever-expanding digital landscape, having a strategic roadmap for success is essential. Understanding the terminologies of the PR industry has become indispensable in navigating this dynamic environment.

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Palestinian terrorist misreporting provides a key PR lesson: Don’t rely on just one source

Agility PR Solutions

The reporting errors regarding the Palestinian terrorist attack on an Israeli musical festival and kibbutzim should have provided important lessons for PR practitioners, especially when doing research for a program or speech: Never rely on one single source. The importance of making certain that what you disseminate was magnified when major news outlets reported that […] The post Palestinian terrorist misreporting provides a key PR lesson: Don’t rely on just one source appeared first on A

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Why PR pros should use news releases to reach media in 2024

Axia PR

News releases focusing strictly on news value are more effective than press releases in today's media landscape. In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Brands and retailers are re-embracing the immersive experience

Agility PR Solutions

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers are re-embracing the immersive experience appeared first on Agility PR Solutions.

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On the heels of revolutionary tech advancements in 2023, what’s next? Here are 10 strategic tech trends coming your way in 2024

Agility PR Solutions

2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI has taught us, knowing what to expect puts you one giant […] The post On the heels of revolutionary tech advancements in 2023, what’s next?

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