Thu.Nov 07, 2024

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PR lessons from the 2024 election that can be applied to non-political PR accounts

Agility PR Solutions

There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish poet Robert Burns in the late 1700s. That lesson is […] The post PR lessons from the 2024 election that can be applied to non-political PR accounts appeared first on Agility PR Solutions.

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#CSOM – Navigating Ownership Transitions

HMA Public Relations

It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!

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The Evolving Landscape of Weight Loss: Navigating Communications Around GLP-1 Medications 

5W PR

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy. Dubbed the “Ozempiconomy”, GLP1- medications have entered mainstream awareness, and leaders in the wellness and weight loss sector have a unique opportunity to connect with key tastemakers and influencers while educating the public on safe, effective options.

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Connecting PR Strategy To Business Metrics: A Short Guide

Notified

In our recent webinar , Gini Dietrich , Founder and CEO of Spin Sucks, and Adam Christensen , Chief Marketing Officer at Notified , shared practical insights on how to align public relations outcomes with broader business metrics.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Innovative Marketing Campaigns by Casinos Outside of Las Vegas

5W PR

While Las Vegas often dominates the conversation about casinos, the gambling industry has expanded far beyond the American desert. Casinos across the globe have launched innovative marketing campaigns to attract visitors and stand out in a competitive market. China One such destination that has successfully positioned itself as a global gaming hub is Macau.

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12 Tools for Making Your Busy PR Life Easier

OnePitch

PR professionals juggle multiple responsibilities—crafting pitches, monitoring media coverage, and strategizing with their team. However, these tasks can quickly become overwhelming without proper tools that help streamline workflows and enhance productivity. From advanced pitching platforms that connect you with the right journalists to real-time media monitoring solutions that keep you informed of every mention, these resources can transform how you approach your daily tasks.

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5 Tips for a Successful Media Interview

Bianchi Biz Blog

Talking to the media can seem daunting. It’s easy to overthink how the interaction might go and how you might make a mistake, leading to a bad experience. But like so many things in life, preparation and process are key! Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. 1. Be on the Same Page.

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Maxim Behar: Censorship these days on a theater performance is simply not acceptable

Maxim Behar

Host (Viktor Dremsizov): We continue now with the topic of John Malkovich's play "Arms and the Man" by Bernard Shaw, with PR expert Maxim Behar. Host (Maria Konstantinova): Could the ugly scenes we saw in front of the National Theatre have been avoided? Mr. Behar, hello! Maxim Behar: Good morning! Host: Thank you very much for joining us. Earlier, we heard an opinion from politician Ivaylo Shopski, describing it as a "well-orchestrated action in front of the National Theatre.

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Top Press Release Mistakes To Avoid for Better Results

Notified

Learn 7 things to avoid when writing (and pitching) your next press release.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Maxim Behar: Bulgaria and the Czech Republic must develop much better and closer business relations

Maxim Behar

Host (Veronika Denizova): Ten business leaders founded the first Bulgarian-Czech Chamber of Commerce in Bulgaria. This took place at the Embassy of the Czech Republic in Bulgaria, in the presence of Martin Dvořák, Czech Minister for European Affairs, and His Excellency Miroslav Toman, Ambassador of the Czech Republic to Bulgaria. Leading the new organization is renowned Bulgarian PR expert Maxim Behar, who was elected chairman, and Georgi Petkov, chairman of the Board of Directors of the Czech-r

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