PRSay

OCTOBER 3, 2024

Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 156

Storytelling Crisis Brand Branding 156

HMA Public Relations

OCTOBER 3, 2024

Press releases are here to stay, with 93 percent of PR professionals planning to send more in the next year. Discover how teams are capturing attention and driving engagement through press releases, and gain insights from a new report in this post by Justin Liggin. Read more!

Report 105

Report Data Publicity 105

Stern + Associates

OCTOBER 3, 2024

If you think about a rocket launch – the countdown, the takeoff, all the smoke and noise – do you think of it as an end or a beginning? We’d likely agree it’s the latter: the point of a launch is to get the rocket off the ground and into outer space, and then keep it in space for some time. A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact.

Strategy 104

Strategy Communications Conference Leadership 104

Notified

OCTOBER 3, 2024

In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.

Writing 103

Writing Report Communications Media Relations 103

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Steve Barrett on PR

OCTOBER 3, 2024

Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to keep pace with.

Blogging 103

Blogging 103

Bianchi Biz Blog

OCTOBER 3, 2024

It’s no secret, media pitching these days can be a challenge. Why? Well, there’s more competition and fewer reporters with a whole lot less time on their hands than ever before. In this current competitive media environment, you only have seconds to gain a reporter’s attention. Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive

Automotive 95

Automotive Pitching Media Radio 95

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc

SEO 86

SEO Content Marketing B2B Tools 86

5W PR

OCTOBER 3, 2024

The influencer marketing landscape has dramatically transformed in recent years, evolving from a niche tactic to a cornerstone of many modern marketing strategies. As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales.

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Prohibition

OCTOBER 3, 2024

Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period. X is also continuing to try and bring users back to the platform by sharing more data about the platform. Here’s the latest! Meta updates ad option offering in the run-up to Christmas In the run-up to the festive season, Meta has released some new ad updates to help with the Christmas sales push.

Advertising 62

Advertising Advertising B2C Social Media 62

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal