PRSay

OCTOBER 3, 2024

Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 156

Storytelling Crisis Branding Brand 156

Steve Barrett on PR

OCTOBER 3, 2024

Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to keep pace with.

Blogging 103

Blogging 103

Notified

OCTOBER 3, 2024

In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.

Writing 97

Writing Report Communications Media Relations 97

Bianchi Biz Blog

OCTOBER 3, 2024

It’s no secret, media pitching these days can be a challenge. Why? Well, there’s more competition and fewer reporters with a whole lot less time on their hands than ever before. In this current competitive media environment, you only have seconds to gain a reporter’s attention. Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive

Automotive 94

Automotive Pitching Media Radio 94

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

OCTOBER 3, 2024

The influencer marketing landscape has dramatically transformed in recent years, evolving from a niche tactic to a cornerstone of many modern marketing strategies. As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales.

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc

SEO 80

SEO Content Marketing B2B Tools 80

OnePitch

OCTOBER 3, 2024

Pitching can feel like a challenging dance; mastering the right moves takes practice and effort. Yet, when done well, it leaves a lasting impression. So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.

Pitching 75

Pitching Storytelling Journalism Community 75

Prohibition

OCTOBER 3, 2024

Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period. X is also continuing to try and bring users back to the platform by sharing more data about the platform. Here’s the latest! Meta updates ad option offering in the run-up to Christmas In the run-up to the festive season, Meta has released some new ad updates to help with the Christmas sales push.

Advertising 62

Advertising Advertising B2C Social Media 62

Stern + Associates

OCTOBER 3, 2024

If you think about a rocket launch – the countdown, the takeoff, all the smoke and noise – do you think of it as an end or a beginning? We’d likely agree it’s the latter: the point of a launch is to get the rocket off the ground and into outer space, and then keep it in space for some time. A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact.

Strategy 62

Strategy Communications Conference Leadership 62

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media