Notified

OCTOBER 3, 2024

In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.

Writing 105

Writing Report Communications Media Relations 105

PRSay

OCTOBER 3, 2024

Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 88

Storytelling Crisis Brand Branding 88

5W PR

OCTOBER 3, 2024

The influencer marketing landscape has dramatically transformed in recent years, evolving from a niche tactic to a cornerstone of many modern marketing strategies. As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales.

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Steve Barrett on PR

OCTOBER 3, 2024

Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to keep pace with.

Blogging 78

Blogging 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

HMA Public Relations

OCTOBER 3, 2024

Press releases are here to stay, with 93 percent of PR professionals planning to send more in the next year. Discover how teams are capturing attention and driving engagement through press releases, and gain insights from a new report in this post by Justin Liggin. Read more!

Report 85

Report Data Publicity 85

Stern + Associates

OCTOBER 3, 2024

If you think about a rocket launch – the countdown, the takeoff, all the smoke and noise – do you think of it as an end or a beginning? We’d likely agree it’s the latter: the point of a launch is to get the rocket off the ground and into outer space, and then keep it in space for some time. A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact.

Strategy 62

Strategy Communications Conference Leadership 62

OnePitch

OCTOBER 3, 2024

Pitching can feel like a challenging dance; mastering the right moves takes practice and effort. Yet, when done well, it leaves a lasting impression. So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.

Pitching 67

Pitching Storytelling Journalism Community 67

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc

SEO 52

SEO Content Marketing B2B Tools 52