Agility PR Solutions

FEBRUARY 19, 2025

Interactive ads have become a game-changer in digital marketing, offering dynamic ways to connect with Generation Za cohort renowned for its tech-savviness and short attention span. With an average attention span of just 8 seconds (according to a Microsoft study), marketers face the challenge of capturing and retaining Gen Z’s interest. Thankfully, interactive ads provide […] The post The rise of interactive ads: Why Gen Z prefers them, top platforms, and how to create them first app

How To 100

How To Study Marketing 100

The Hoffman Agency

FEBRUARY 19, 2025

A decade ago, global campaigns followed a familiar formula. A central hub set the strategy, regional offices executed, and as long as you had boots on the ground in key markets, you could claim to be a truly global agency. But lets be real: things were a lot simpler back then. Market dynamics were more predictable, industry disruptions moved at a manageable pace, and a one-size-fits-all approach to global communications was good enough.

Local 41

Local Agency Policies Strategy 41

Agility PR Solutions

FEBRUARY 19, 2025

The secret to making your brand valuable is to connect with your audience and engage them deeply. After all, your business provides its services to your customers, and your services should be tailored to their needs. Today it is critical to conduct social listening in order to build your brand around the shifting choices and […] The post The new age of social listening8 ways it helps increase your brands value to consumers first appeared on Agility PR Solutions.

Consumer 100

Consumer Brand Branding Social Media 100

Agility PR Solutions

FEBRUARY 19, 2025

Unique events that capture public interest can generate a sudden spike in a brands media attention, and even occasionally go viral and dominate media coverage. Its rare, however, that industry-specific news eclipses its audience and gets widespread attention. In sports, for example, trades involving athletes often generate coverage among fans and insiders, but are common […] The post From regular news to cultural sensations: A look at the NBAs Doni-Davis deal and other high-profile sports

Sports 105

Sports Report Viral Examples 105

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching