Fri.Apr 11, 2025

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Reputation Marketing: How to Shape Public Perception

Prowly

Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny.

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PR Strategies for Marketing Skill-Based Gambling Games

5W PR

Skill-based gambling games represent a growing segment of the gaming industry, combining elements of player skill with monetary rewards. These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Marketing professionals face unique challenges when promoting these games, as they must balance legal considerations with engaging content that highlights the skil

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between becoming a success story or a cautionary tale for PR pros.

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The Importance of Strong Investor Relations for International Companies in the U.S. Market

Ronn Torossian

Learn how international companies can build strong investor relations in the US market through clear communication, regulatory compliance & strategic engagement The post The Importance of Strong Investor Relations for International Companies in the U.S. Market appeared first on.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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DC is the epicenter of global geopolitics and economics

Steve Barrett on PR

PRWeek visited the nations capital for its annual sold-out Crisis Comms Conference and took the temperature of a communications and strategic counsel sector in more demand than ever.