Fri.Aug 23, 2024

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Building An Executive Visibility Strategy: Who (and What) To Prioritize

Stern + Associates

Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders. 1.

Strategy 116
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How Sustainable Practices Are Transforming the Hotel Industry

The Hoyt Organization

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. Many customers and tourists are now actively seeking hotels that have a clear priority of sustainability in their daily operations.

Hotels 87
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20 high-quality digital marketing campaigns for luxury brands, including Fendi, Bulgari & Loro Piana

Agility PR Solutions

Luxury brands are not exempt from great campaigns from digital marketing agencies, including these 20 great ideas for luxury brands: 1) Louis Vuitton’s Virtual Tours: Louis Vuitton has used virtual tours to showcase their stores and exhibitions, allowing customers to explore their offerings online. 2) Gucci’s #GucciGram: Gucci launched the #GucciGram campaign, inviting artists and […] The post 20 high-quality digital marketing campaigns for luxury brands, including Fendi, Bulga

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Engage And Educate: Create Content Providing Value that Keeps The Audience Wanting More

5W PR

In the relentless pursuit of audience attention, content creators face the challenge of delivering information that is both engaging and informative. Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Burnout Leads PR Professionals to Consider Quitting Their Jobs, Report Reveals

PRSay

Blaming burnout, half of PR professionals considered leaving their jobs in the last year, Muck Rack’s new report “ The State of Work-Life Balance in PR ” finds. The PR software company surveyed more than 2,000 public relations professionals on issues related to their work, such as stress, burnout, vacation days and salary. Muck Rack reports that on a scale from 1 to 10, with 10 being the most stressful, PR pros typically rated their stress at 7.

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