Mon.Jul 29, 2024

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10 techniques for boosting PR campaigns with predictive analytics and mathematical insights

Agility PR Solutions

We understand that it is impossible to look into the future, but this does not mean that it is impossible to predict. The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 153
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The Secrets To Writing Attention-Grabbing Press Releases

Notified

Writing a press release that captures attention is vital in public relations , especially in the increasingly competitive UK market. As journalists receive many media pitches daily, standing out has become more essential than ever.

Writing 110
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#MediaMonday – Emily Coxsey

HMA Public Relations

Get to know Emily Coxsey, the segment producer behind the scenes at Good Morning Arizona, and what she’s passionate about in this #MediaMonday feature! Emily shares more about her journey, her favorite local spots, and making a positive impact through storytelling. Take a look!

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Retail’s AI-maturity perception vs. reality gap: Most execs are overconfident that their brands are near or fully mature—igniting responsible use concerns

Agility PR Solutions

AI implementation and reckless use are by no means strangers—there have been substantial and reasonable concerns about risky and uninformed deployment since generative AI first made its grand appearance. And now, 18 months later, there’s not a whole lot of evidence that brands and businesses are much more adept at keeping up with the tech’s […] The post Retail’s AI-maturity perception vs. reality gap: Most execs are overconfident that their brands are near or fully mature—igniting responsi

Brand 101
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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CES 2025: Expert Tips to Ensure Mobility Supplier PR Success

Bianchi Biz Blog

Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. We know what you’re thinking: “in July?” And the answer is YES! But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025.

Mobile 92

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Staying Safe While Learning the Benefits of Cyber Tech with Public Relations

5W PR

The digital age has transformed modern life in every way. People now connect, communicate, conduct business, and access information differently. However, with this comes the responsibility to safely navigate the online world. Cybersecurity public relations is crucial in promoting cyber safety awareness and educating the public on the benefits of cyber technology.

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S&T Live Recap: Corey duBrowa on How Burson Is Carrying Forward Harold Burson’s Legacy

PRSay

Companies today “have mountains of data available to them, across every aspect of their business,” Corey duBrowa said. “But they don’t always have the resources or the expertise to extract insights from this data.” His firm Burson — for which the agencies BCW and Hill & Knowlton recently merged and where duBrowa is now global CEO — is using cognitive and generative AI to uncover insights from that data, he said.

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San Francisco: Change. Craft. Communicate.

Landis PR

San Francisco is known for its iconic landmarks and thriving tech industry. San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses thrive amidst intense competition.