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This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.
Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates.
In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy. Here’s how you can effectively protect your brand’s reputation in the […] The post Crisis management in focus: How to protect your brand reputation in the digital age appeared first on Agility PR Solutions.
Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. On the one hand, it’s a fantastic goal, and they’ve raised over 100,000 pounds in three years for two educational charities: Zarach and Moving Mountains.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Marketing has taken a central role in today’s competitive business environment, thus making small business marketing crucial. Small business owners are usually constrained by the amount of cash they can afford for their business undertakings; hence, such innovations must be done tactfully. By employing local relationships and community participation to leverage social media and establish […] The post Tips for marketing your small business smartly appeared first on Agility PR Solutions.
So, you’ve written a press release - but that’s just the beginning. The next step is getting it noticed by journalists, and that’s where many struggle.
So, you’ve written a press release - but that’s just the beginning. The next step is getting it noticed by journalists, and that’s where many struggle.
In the digital age, where information is readily accessible and news spreads rapidly through social media and online platforms, the relevance of press releases may seem questionable to some. However, the press release remains a powerful tool in 2024 for businesses and organizations to disseminate important information, manage public perception, and generate media coverage.
We all know by now that TikTok has been leading the influencer marketing wave in recent years. With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online.
Today, Medianet is excited to feature Emily, a dynamic radio and podcast professional. Emily’s expertise bridges the gap between radio and podcasting, offering unique insights into content creation and audience engagement across both mediums. Join us as we explore her journey, content planning strategies, and the evolving landscape of Australian radio medium.
I’m a big believer that many important PR lessons can be learned by following the news. Thus, I watched the Harris-Trump debate with two things in mind: 1) to see if any PR lessons from it could be applied to non-political accounts, and 2) if intensive media training, which agencies suggest at a high cost […] The post PR lessons learned from the Harris-Trump debate—and did media training pay off?
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
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