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In the world of public relations, change is inevitable. From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years. With the rise of digital technology, digital public relations (PR) has become an integral part of communication strategies, requiring a fresh approach to managing a brand’s reputation and engaging […] The post The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity appeared first on.
Unveiling your new product to the world only to hear the sound of crickets is every businesss worst nightmare. An engaging and interactive virtual product launchbolstered by careful planning and effective promotional campaignscan create the hype and buzz you need. Capable of sparking interest and driving demand for your product, virtual events can attract new […] The post 9 winning tips for a flawless virtual product launch first appeared on Agility PR Solutions.
If you’re looking to refine your pitching strategy, we’ve got you covered! This round-up of top insights from our latest Pitch Paloozas breaks down the dos and don’ts of crafting a standout pitch. Featuring feedback from seasoned journalists like Zoé Weiner, Iris Goldsztajn, and Karla Pope, we explore real examples of pitches, highlighting what worked, what didn’t, and how to make your pitch irresistible.
The information in this post originally appeared on Public Relations Global Network’s blog. Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Lets be real: landing your first job in an industry as demanding and competitive as PR can be scary, especially if youre making the jump to a new career or starting with zero experience. But then, if you do the right things, making a strong impression on your prospective employers is a real possibility. To […] The post PR careers: 5 steps for building a personal brand that stands out in PR first appeared on Agility PR Solutions.
Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty.
Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty.
In today’s fast digital world, being online is a must. Digital commerce has changed how a company relates to its customers, thus offering growth, ease of access, and personalization in buying that can increase loyalty and sales. Shopify states that global eCommerce sales will reach $8.09 trillion by 2027. eCommerce and digital commerce are often […] The post Unlocking success in digital marketing and eCommerce: How to elevate your online business first appeared on Agility PR Solution
A well-executed pre-launch video game marketing campaign is essential for generating excitement, building anticipation, and ultimately driving sales for a video game. Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market. The brand should be memorable, consistent, and reflective of the game’s unique qualities.
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.
Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. How does your organisation show up in an AI large language model? Its a question top that is top of mind for corporate affairs and communication directors. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!
How did I get here? If you had told me a year ago that I would be a tech PR intern at the Hoffman Agency, I would not have believed you. At this time last year, I was a manager at ALO Yoga, fresh out of college, and wanted a big corporate job like the rest of my friends. The reality was that I had no idea what I wanted to do with my life or where to start.
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