Ronn Torossian

FEBRUARY 18, 2024

Businesses are using customer journey analytics to understand and optimize the customer experience. This tool helps analyze data from every customer interaction, from initial awareness to post-purchase engagement. By collecting and interpreting this data, businesses can gain insights into customer behavior, preferences, and pain points. Understanding customer journey analytics Customer journey analytics tracks and analyzes […] The post The Power of Customer Journey Analytics in Shaping Sea

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Analytics Data Tools 195

PR for Anyone

FEBRUARY 18, 2024

Are you ready to take your wine experience to the next level? National Drink Wine Day is February 18th, and it’s the perfect opportunity to indulge in your favorite vintages and explore new flavors. In this blog post, we’ll delve deep into the essentials and tips for making your wine celebration truly exceptional. 1. Wine Chilling Solutions: Keeping Your Wine Cool Let’s kick things off with the importance of keeping your wine chilled to perfection.

Blogging 130

Blogging Creativity Tools Education 130

Ronn Torossian

FEBRUARY 18, 2024

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. What is a pop-up shop? A pop-up shop is a retail space that appears for a short time, typically a few days to a few months. These shops aim to […] The post How Pop-Up Shops Can Generate Brand Awareness appeared first on.

Branding 195

Branding Brand Retail Consumer 195

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication and technology leaders, while enthusiastic about the potential of GenAI in their organizations, say they see the […] The post New IPR research examines how comms leaders are approaching Generative AI as a tool rather than a st

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Tools Strategy Technology Company 122

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Axia PR

FEBRUARY 18, 2024

Explore the key takeaways for B2B companies using Threads and what industry experts have to say. Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).

Social Media 77

Social Media B2B Media Twitter 77

Maxim Behar

FEBRUARY 18, 2024

Host (Desislava Zhablqnova): In your life, every day brings different challenges. How do you deal with them? And do you see them as challenges or as just another task? Maxim Behar: I don't see these so-called challenges as challenges or tasks. This is life. Whether we drive taxis, work in a machine factory, shine shoes, or are big bosses, ministers, or businessmen, we should see this as part of life.

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Newspapers Travel Course Meeting 59

Agility PR Solutions

FEBRUARY 18, 2024

Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their business for one reason or another. When this happens, […] The post What happens to a brand in an exit strategy?

Strategy 109

Strategy Branding Brand How To 109

Maxim Behar

FEBRUARY 18, 2024

Host (Lora Indzhova): We are stepping onto the political field now, and in the next few minutes, we will walk through it with PR expert Maxim Behar and Assoc. Prof. Evelina Hristova is also a PR expert and lecturer. Hello and welcome! Maxim Behar: Good day! Host: We started talking before discussing what we see happening in our dear country. We have earthquakes in the judiciary, and some monstrous things are being said.

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Television Tourism Policies Strategy 59

Agility PR Solutions

FEBRUARY 18, 2024

The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true for B2B firms. New research from product discovery and ecommerce experiences firm Zoovu explores the challenges faced by B2B […] The post Two-thirds of B2B execs believe online commerce is broken: Top ecommerce challenges in t

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B2B Branding Brand Publicity 103

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR Fuel

FEBRUARY 18, 2024

People tend to form their opinions quickly when acquisition headlines hit the news. Is this acquisition a surprising move? Does it signal potential problems in the industry? Is it a sign that something groundbreaking could be just around the. Read More The post 13 Things to Include in an Acquisition Press Release appeared first on eReleases.

Industry 59

Industry Company Writing 59

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never conceived as a propaganda tool! Delivering precise, engaging, honest, and understandable news is not propaganda.

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