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If youve been in PR for a while, you know how valuable HARO (Help a Reporter Out) once was. For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights.
The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions LLMs are becoming the new front page. The same way Google replaced the news, LLMs seem to be doing that to search. LLM stands for large language model and its effectively the infrastructure that enables generative artificial intelligence (genAI) to work.
Laura Stassi is an award-winning journalist, podcast host, and author focused on the realities of dating later in life. As the creator and host of the Dating While Gray podcast and the author of Romance Redux: Finding Love in Your Later Years, Laura explores the challenges, triumphs, and evolving dynamics of relationships for people over 50. Drawing from her own experiences following a nearly 30-year marriage, she provides a fresh, insightful take on navigating love in midlife and beyond.
Are typos sabotaging your media outreach emails? Think about itwould you trust a pitch riddled with errors? Me neither! Whether you’re reaching out to journalists, influencers, or business partners, correct grammar can make or break your first impression. After all, theres a reason we say, “You never get a second chance to make a first […] The post The critical need for grammar accuracy in media outreachand strategies for ensuring it first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. Recent data shows that 63% of U.S. company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. The rise of AI-generated content has added another layer of complexity, making it harder than ever to separate fact from fiction.
At least 81% of consumers need to trust a brand to consider buying from it. That means one thing: what your audience thinks of your brand can either make or break your brand reputation. At least Its the lens through which they view your products, services, and overall valuesand if that view doesnt match up […] The post Brand perception vs. brand reality: 5 ways you can bridge the gap to build trust first appeared on Agility PR Solutions.
At least 81% of consumers need to trust a brand to consider buying from it. That means one thing: what your audience thinks of your brand can either make or break your brand reputation. At least Its the lens through which they view your products, services, and overall valuesand if that view doesnt match up […] The post Brand perception vs. brand reality: 5 ways you can bridge the gap to build trust first appeared on Agility PR Solutions.
Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects’ confidence. In some ways, this isn’t that big of a surprise. Consumer research suggests that today’s buyers have decreasing confidence in governments, media outlets, and brands. They’re also more careful than ever in deciding what businesses they […] The post How website content builds user trust: 5 effective tips + 10 great examples first appeared on
In our recent webinar , Mercedes Carrin (Head of Marketing) moderated a discussion with Medianet's media intelligence experts, Sally Chadwick (Head of Media Intelligence) and Jacquie Hanna (Head of Insights and Strategy). They introduced our new media monitoring solution, showcasing how it helps tackle media measurement challenges while setting new benchmarks for meaningful, automated insights.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Faced with mounting political and legal pressure, many companies have rolled back their diversity, equity and inclusion (DEI) policies in recent months, eliminating programs and goals related to employee and leadership representation metrics. On Jan. 21, President Trump signed a sweeping executive order putting a stop to DEI programs and policies across the U.S. government.
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