Ronn Torossian

FEBRUARY 28, 2024

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology. Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

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Strategy Publicity Pitching Technology 195

Agility PR Solutions

FEBRUARY 28, 2024

Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the overall performance of your website doesn’t tell you if certain pages or sections are having […] The post How to use SEO segmentation to amplify your marketing appeared first on Agility PR Solutions.

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Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations.

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Media Report Company Publicity 160

PR for Anyone

FEBRUARY 28, 2024

This episode’s guest is Dr. Pushpinder Dhillon, a distinguished triple board-certified physician specializing in obstetrics and gynecology (OBGYN) and the proud owner of Merak Wellness Center. With a focus on women’s health and wellness, anti-aging solutions, and pelvic floor health, Dr. Dhillon brings a wealth of expertise to the table. In this enlightening conversation, Dr.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. Partners and other practitioners at accounting, law, management and tech consulting firms, among others, need to put themselves out there not just as purveyors of a service but as something more: thought leaders at the cutting edge of their profession and industry.

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Agility PR Solutions

FEBRUARY 28, 2024

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been staggering—more than three-quarters (77 percent) of more than 1,200 marketers who are involved […] The post 2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective chan

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PRSay

FEBRUARY 28, 2024

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. “Many of us can give examples of brands that have made mistakes in large cultural and heritage moments.

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Agility PR Solutions

FEBRUARY 28, 2024

What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today’s Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being and their wallets. This year’s annual What’s Trending in Nutrition survey of 564 registered […] The post New PR industry survey reveals top nutrition trends for consumers in 2024 appeared first on Agility PR Solutio

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Survey Trends Consumer Industry 100

Culpwrit

FEBRUARY 28, 2024

Chicago communication professionals are bullish about the adoption of generative Artificial Intelligence in their organizations, according to a first-of-its-kind research study conducted by DePaul University’s College of Communication and underwritten by Communication Leaders of Chicago (CLC). The research is CLC’s first major initiative in the new organization’s mission to create meaningful ways to strengthen… Continue reading Major AI-Human Communications Research Proj

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. While it’s exhilarating, navigating this beast requires strategizing like a seasoned astronaut. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark.

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Branding Brand How To Film 78

Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” There is no way to be a leader in the office and a loser at home. The opposite is also true; there is no way of being a leader in your family, and when you go to the office, you are shy and unable to cope.

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Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the heart of what makes Newsfile the go-to for press release distribution and regulatory filings. Our clients’ experiences paint the clearest picture of the unmatched service and innovative solutions we provide. Let’s explore these first-hand accounts and uncover the essence of our PR and IR success stories. Stellar Customer Service: The Heartbeat of Newsfile A Partnership That Goes Beyond Business At Newsfile, we pride ourselves on building lasting relationsh

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Energy Customer Service Tools Corporate 59

OnePitch

FEBRUARY 28, 2024

It’s February, and love is in the air. We often share the PR mistakes or journalist pet peeves, but there’s a lot to love about PR and media relations. Recently, OnePitch held a meet-up event with journalists and PR professionals in New York City. We asked the question: “What do you love about PR?

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively.

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Medianet Australia

FEBRUARY 28, 2024

In this PR Profile, we sit down with Robyn Poole, Senior Marketing Specialist at Metso Australia, to explore her journey and achievements in marketing. From leading the launch of Australia's first hydrogen double-decker bus to preparing for Metso's Karratha Service Centre's 2024 opening. Discover the creativity and strategic thinking that define her success in the marketing field.

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Wadds Inc.

FEBRUARY 28, 2024

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler. Can Marketing Save the Planet? is well-researched and designed to help communications practitioners transform their work. Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners.

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Medianet Australia

FEBRUARY 28, 2024

Today, Medianet is proud to feature Jane Sullivan, Literary Columnist for The Sydney Morning Herald and The Age. As an avid reader, Jane shares her insight on the ever-shifting literary landscape and the importance of reading from - and cultivating - the Australian literary sphere.

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Interviews Media 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

FEBRUARY 28, 2024

The Wrap “Taking on Harry and Meghan was a great coup for Netflix,” public relations and image guru Mark Borkowski told TheWrap. “It probably got a lot of eyeballs and subscriptions, but they [Harry and Markle] never delivered.” Borkowski added that the clients he works with are closely watching their budgets and costs, but, given the former royals’ lifestyle, “The amount of income this pair has to raise is enormous.

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Mark My Words

FEBRUARY 28, 2024

The List Creating media and producing are collaborative processes — especially if it’s your first time doing so. This means that Harry and Meghan need help from authorities in the field. Yet, PR expert Mark Borkowski told TheWrap that the couple doesn’t “have a quality team around them.” Instead of seeking counsel from others, they prefer to always be in charge.

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