Thu.Dec 19, 2024

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The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance

Ronn Torossian

Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.

Financial 195
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2024’s Top PR Blog Posts

Bianchi Biz Blog

As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.

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A look back at the good, the bad, the great and the sad PR events of 2024

Steve Barrett on PR

Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.

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In Memoriam: Barbara Way Hunter, APR, Fellow PRSA

PRSay

Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSAs president (now chair) in 1984. In 1993, she received PRSAs highest individual honor, the Gold Anvil. Born in 1927 in Westport, N.Y., Hunters career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leade

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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RepUs: Top 10 Reputation Threats and Impact in 2025

Reputation Us

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Click HERE to download entire report. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

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How to Write a Press Release: A Complete Guide (2025 Edition)

Medianet Australia

Crafting a press release that gets picked up easily can feel like shouting into the void, as we are constantly inundated with breaking news and viral moments. Yet, the power of a well-written press release remains unmatched. It remains the cornerstone of any public relations strategy, capable of turning a simple announcement into a headline-worthy story.

Writing 52
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Notified and Torstar Partner To Help Canadian Businesses Expand Visibility

Notified

Starting January 2025, GlobeNewswire clients can have releases syndicated on The Toronto Star website and across the Metroland network of regional sites.

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When 'Don't' stops working

Reputation Antistress by Sergii Bidenko

A story: a colleague came to a business meeting with a child. The boy was about 7-8 years old. She sat her son on the sofa and gave him a bottle of water and a sedative (iPad). And said: "I'm going to a meeting for about two hours. Important: you can only pour water from the bottle into your mouth. You cannot pour it on yourself or on the sofa. Understand?

Crisis 52
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7 Journalists to Watch for 2025 VC/Tech Predictions

OnePitch

2025 is upon us and so is the New Year's prep! Predictions are at the forefront of a lot of companies minds and we've decided to compile some of the journalists to watch who may be interested in covering 2025 tech/VC predictions.

Company 52
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features

Prowly

Can you honestly say your pitching workflow is well-optimized? Theres rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has introduced new features to help you organize and enhance your PR workflow, from research to follow-ups.

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10 Reporters to Watch for the CES Conference

OnePitch

The Consumer Electronics Show (CES) 2025 , one of the worlds most influential tech events, is right around the corner, taking place in Las Vegas, Nevada, from January 710, 2025. With over 4,000 tech brands showcasing the latest innovations in AI, digital health, gaming, vehicle tech, sustainability, and more, its a hub for anyone passionate about the future of technology.

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Podcasts Jump the Shark

Flatiron Communications

Since the election, Ive wondered whether Kamala Harriss decision to take a pass on Joe Rogans #1-rated podcast may have cost her the Presidency. Her communications consigliere Stephanie Cutter later explained the ill-fated decision to Crooked Medias Pod Save America podcast: Stephanie Cutter on Pod Save America Yet, VP Harris did find time to trek to New York to appear on a half-century-old linear TV show that averaged 5.4 million viewers through 2024, most of whom already in VP Harriss court.

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