Stern + Associates

DECEMBER 21, 2023

It seems like the number of controversial social issues increases every year. 2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. But whether the actual number of controversies has increased or not, one thing is certain: more than ever before, companies and their executive spokespeople are expected to take stances.

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Communications How To Employee Corporate 117

Agility PR Solutions

DECEMBER 21, 2023

In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental concerns, but also significantly impacts a brand’s success. This article explores the multifaceted role of sustainable packaging in […] The post 10 ways that sustainable packaging impacts brand success  appeared first o

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Brand Branding Industry Marketing 113

OnePitch

DECEMBER 21, 2023

Gabriela Barkho is a Senior Reporter at Modern Retail covering e-commerce, CPG startups, DTC brands, marketing, and consumer VC funding.

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Retail Pitching Consumer Report 80

Agility PR Solutions

DECEMBER 21, 2023

Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry. The firm’s 2024 Travel Trends report, based on insights from a large-scale survey of over 345,000 US-based consumers, […] The post 2024 travel trends: Potential getaway plans, dream destinations, ideal travel budgets, and more uncovered in new large-scale research a

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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HMA Public Relations

DECEMBER 21, 2023

After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips. Read more!

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PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D., Georgia Southern University, contributed the following research overview. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report.

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Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Here we go: Quicklinks What is a media kit?

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Media Wikipedia Product Launch Journalism 52

The Hoffman Agency

DECEMBER 21, 2023

A week ago, I made my cross-country move from the West to the East Coast to join the Hoffman team and start my PR career. And you may be thinking, “Sasha, why would you move from sunny Southern California to cold and snowy Boston?!” Well, I love a good winter outfit, and the streets of San Diego aren’t quite the suitable runway for my winter fashion.

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Fashion Agency Study Storytelling 36

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

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Reputation Advertising Advertising Crisis 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024. 1.

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