Sword and the Script

JANUARY 4, 2025

Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The post titled, Machina or ex-machina: ~40 marketing and comms predictions for 2025 , included mixed views of generative AI.

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5W PR

JANUARY 4, 2025

In the vibrant landscape of the gaming industry, indie game studios have emerged as a powerful force, challenging the dominance of AAA titles with their innovative ideas and unique experiences. However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.

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Mark My Words

JANUARY 4, 2025

The Royal Observer This is a profound change of direction for Meghan in some ways to become like a Martha Stewart. If Meghan can pull it off, it’s a very rich seam to mine,” PR expert Mark Borkowski told an outlet. If it succeeds, then it’s a massive leap forward and will take away from a lot of the negativity she’s had. And it will make a lot of people take her very seriously,” he added.

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5W PR

JANUARY 4, 2025

The online gambling industry has witnessed remarkable growth in recent years. However, this expansion is closely monitored by stringent regulations designed to protect consumers and maintain fair practices. While these regulations can present challenges for advertisers, they also offer opportunities for innovative and effective digital marketing campaigns and casino marketing agencies.

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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Mark My Words

JANUARY 4, 2025

Express PR expert Mark Borkowski also, upon recently speaking to The Telegraph, said that Meghan often changes the narrative. Mark explained: “They had to change the narrative. They need a venture that deflects from the failures. The charity aspect impresses upon everybody that he [Harry] does have value beyond the controversial stuff. It has the effect of separating them from the bad press and the failed content ideas.

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