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Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.
PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.
Media planning, traditionally seen as a tactical approach to reaching consumers, is currently experiencing a significant transformation. Its emerging potential as a strategic driver for enhancing and disseminating organizational knowledge is gaining recognition. Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.
Short-form video content, particularly on platforms like Instagram Reels, YouTube Shorts and TikTok, is rapidly transforming the way brands approach branding and public relations. As attention spans shrink and mobile usage dominates content consumption, these quick less than 1-minute, digestible videos offer an ideal format to capture audience interest in just seconds.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Die Verbreitung falscher Informationen an der Börse ist kein Phänomen, das erst durch KI relevant geworden ist. Wahrscheinlich ist es so alt wie die Börsen selbst. Böse Zungen behaupten sogar, dass das Verbreiten von falschen Gerüchten eine wichtige Säule in der Anlagestrategie einzelner Investorengruppen ist. Die Abwehr solcher Attacken sollte für erfahrene IR-Verantwortliche also nichts grundsätzlich Neues sein.
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