5W PR

SEPTEMBER 20, 2024

Media planning, traditionally seen as a tactical approach to reaching consumers, is currently experiencing a significant transformation. Its emerging potential as a strategic driver for enhancing and disseminating organizational knowledge is gaining recognition. Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.

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Steve Barrett on PR

SEPTEMBER 20, 2024

PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.

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Conference Blogging 78

HMA Public Relations

SEPTEMBER 20, 2024

Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.

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Social Media Strategy Media Data 60

Notified

SEPTEMBER 20, 2024

Die Verbreitung falscher Informationen an der Börse ist kein Phänomen, das erst durch KI relevant geworden ist. Wahrscheinlich ist es so alt wie die Börsen selbst. Böse Zungen behaupten sogar, dass das Verbreiten von falschen Gerüchten eine wichtige Säule in der Anlagestrategie einzelner Investorengruppen ist. Die Abwehr solcher Attacken sollte für erfahrene IR-Verantwortliche also nichts grundsätzlich Neues sein.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PReview: A Blog by NewsVoir

SEPTEMBER 20, 2024

Short-form video content, particularly on platforms like Instagram Reels, YouTube Shorts and TikTok, is rapidly transforming the way brands approach branding and public relations. As attention spans shrink and mobile usage dominates content consumption, these quick less than 1-minute, digestible videos offer an ideal format to capture audience interest in just seconds.

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