5W PR

SEPTEMBER 20, 2024

Media planning, traditionally seen as a tactical approach to reaching consumers, is currently experiencing a significant transformation. Its emerging potential as a strategic driver for enhancing and disseminating organizational knowledge is gaining recognition. Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.

Media 78

Media Employee International Internal 78

HMA Public Relations

SEPTEMBER 20, 2024

Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.

Social Media 86

Social Media Strategy Media Data 86

Steve Barrett on PR

SEPTEMBER 20, 2024

PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.

Conference 78

Conference Blogging 78

PReview: A Blog by NewsVoir

SEPTEMBER 20, 2024

Short-form video content, particularly on platforms like Instagram Reels, YouTube Shorts and TikTok, is rapidly transforming the way brands approach branding and public relations. As attention spans shrink and mobile usage dominates content consumption, these quick less than 1-minute, digestible videos offer an ideal format to capture audience interest in just seconds.

Video 75

Video YouTube Mobile Instagram 75

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Notified

SEPTEMBER 20, 2024

Die Verbreitung falscher Informationen an der Börse ist kein Phänomen, das erst durch KI relevant geworden ist. Wahrscheinlich ist es so alt wie die Börsen selbst. Böse Zungen behaupten sogar, dass das Verbreiten von falschen Gerüchten eine wichtige Säule in der Anlagestrategie einzelner Investorengruppen ist. Die Abwehr solcher Attacken sollte für erfahrene IR-Verantwortliche also nichts grundsätzlich Neues sein.

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