Thu.Sep 12, 2024

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Mastering consumer insights: How to uncover decision-driving data

Agility PR Solutions

If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%. Are 5.5x more likely to have higher customer retention rates. In this article, […] The post Mastering consumer insights: How to uncover decision-driving data appeared first on Agility PR Solutions.

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5 Secrets for a Triumphant Press Event

Bianchi Biz Blog

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1.

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6 data-privacy best practices to enhance your corporate communication

Agility PR Solutions

In today’s digitally transformed modern organizations, every transaction or interaction leaves a trail or a footprint, which in addition to being an asset, can be a major threat if not handled well, and in accordance with various industry standards and best practices. The importance of safeguarding such sensitive information cannot be overstated with a bulk […] The post 6 data-privacy best practices to enhance your corporate communication appeared first on Agility PR Solutions.

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How Can Cause Marketing Drive Change and Connection?

HMA Public Relations

Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Use Branding to Establish strong Recognition To Ensure Your Target Audience Knows Who You Are

5W PR

In today’s competitive marketplace, standing out is crucial. This is where branding agencies come into play. More than just a logo or tagline, branding is the soul of a business. The unique identity sets it apart and leaves a lasting impression. When executed effectively, branding can be the cornerstone of solid recognition, ensuring the target audience knows exactly who a business is.

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AI, fluid brands and synthetic focus groups

Steve Barrett on PR

What a futurist and tech guru tell us about the future of communications, marketing and branding.

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Princess of Wales ‘giving hope to many others’ with video describing her cancer journey

Mark My Words

The Standard Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover, sets a new precedent, showing vulnerability while staying in command. “This is film for the YouTube Insta generation – deeply personal yet controlled to convey a family dealing with cancer.

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30 Cybersecurity Reporters to Pitch For Cybersecurity Awareness Month

OnePitch

A list of the top 30 cybersecurity journalists you need on your radar for Cybersecurity Awareness Month.