ImPRessions - Crenshaw Communications
MARCH 20, 2024
As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. In fact, brands can actually improve SEO with a thoughtful PR program. What is SEO?
PR for Anyone
MARCH 20, 2024
Deborah Casello is the President and Founder of KEYS 365, a group of highly skilled individuals dedicated to offering effective, personalized, cost-free assistance in an effort to prevent suicide. She also offers workshops designed to train volunteers to understand the best practices for assisting those in need. In this episode, Deborah highlights the critical role of empathy and proactive support in suicide prevention.
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Axia PR
MARCH 20, 2024
Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage. For example, an outlet you may be excited to earn coverage with may not be exciting to the client.
Agility PR Solutions
MARCH 20, 2024
Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It’s about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful. Understanding the power […] The post The power of storytelling in creating impactful PR campaigns appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Prowly
MARCH 20, 2024
PR pros have a complex and difficult task – to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well – social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […] The post Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List appeared first on Prowly Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Reputation Us
MARCH 20, 2024
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. In this third part of the series, we consider the value of social media influencers on your reputation.
Agility PR Solutions
MARCH 20, 2024
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions by asset owners and […] The post Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors appeare
Mark My Words
MARCH 20, 2024
Geo News Bianca Censori may not be so innocent as reports suggest that she was forced by Kanye West to wear bold outfits — but she might be on board for the shocking fashion choices, a PR guru claimed. Top PR expert Mark Borkowski believes the Donda hitmaker is borrowing the publicity trick from Kim Kardashian’s playbook that involved being in the news for a variety of reasons — but the Chicago rapper is overdoing it.
Agility PR Solutions
MARCH 20, 2024
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is the first of three stages of AI maturity. New research from AI training data firm […] The post The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to produc
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Mark My Words
MARCH 20, 2024
Hindustan Times Amid all the claims from various sources and insiders, the Palace and Kate will take things one step at a time, without haste. Traditionally, the royal family has adhered to the old adage “never complain, never explain,” but branding consultant Mark Borkowski says this isn’t as effective as it used to be. “They’ve failed to navigate the treacherous waters of social media, sticking to traditional tactics,” he said.
Konnect Agency
MARCH 20, 2024
PROJECT DATE: 2022 THE PROJECT: With a goal of increasing brand awareness for The BOSS! Cookie and newly launched The BOSS! Immunity Bar for the Lenny & Larry’s Brand , Konnect launched the Ultimate BOSS! Challenge. The brand teamed up with athletic-based TV personality and stuntwoman Jessie Graff as its host, alongside newcomers and viral YouTube sensations, Britt Hertz (642K subscribers) and Austen Alexander (1.04M subscribers) as team coaches.
Mark My Words
MARCH 20, 2024
The News International The Prince of Wales has been under scrutiny for his deafening silence towards speculations around the princess’ whereabouts following abdominal surgery in January. Veteran British crisis manager Mark Borkowski spoke to the Daily Beast about William and Kate’s strategy to tune out the noise in the wake of the current noises. He also addressed the mom of three’s recent outing at the farmer’s market in Windsor, which was reported by onlookers without substantial evidence.
Konnect Agency
MARCH 20, 2024
Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. However, amidst the sea of flashy competitors at the convention center, it’s common for newcomers to be overshadowed. To guarantee that you’re maximizing the return on investment from your booth space and presence at the event, it’s crucial to strategically plan how to make your business stand out and become the talk of the town.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Mark My Words
MARCH 20, 2024
Ska News Australia And while the royal family has long abided by the public-relations motto “Never complain, never explain,” branding expert Mark Borkowski believes that isn’t holding up so well today. “They’ve failed to navigate the treacherous waters of social media, sticking to traditional tactics,” he said. “The blunt truth is, in the realm of celebrity, privacy is a myth.
Konnect Agency
MARCH 20, 2024
And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. If you attended, you may have seen TEAM PINK walking the expo halls or captured the moment with one of our Instagram filters throughout the show. A remarkably impressive event every year, ExpoWest was filled with some truly fresh ideas and innovations that will shape the food and beverage industry in 2024.
Mark My Words
MARCH 20, 2024
ABC7 New York At the same time, the palace hasn’t responded to calls for an unedited version of the Mother’s Day photo, or provided more information on Kate’s whereabouts. Mark Borkowski, a London-based public relations and crisis communications expert, told People that the royal family’s long-standing culture of silence is not doing them any favors when it comes to quelling conspiracies about Kate’s absence.
Medianet Australia
MARCH 20, 2024
This week, Medianet is joined by Producer and Author, Melinda Williams. Here, Melinda shares her experience and practice when engaging with real stories that need to be told.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Mark My Words
MARCH 20, 2024
The Washington Post Mark Borkowski, a public relations and crisis consultant, told The Post that the palace communications team was “struggling with the age of social media where any news vacuum is filled with the most ridiculous theories … like ‘Kate is dead’ or ‘it’s being covered up’ or that she was ‘abducted by aliens.’ That one got a lot of traction.
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