Ronn Torossian

DECEMBER 21, 2024

Learn how tech PR has evolved from traditional media relations to strategic storytelling, content marketing & thought leadership in the digital age The post The Evolving Role of Tech PR: From Media Relations to Storytelling appeared first on.

Storytelling 195

Storytelling Media Relations Media Leadership 195

5W PR

DECEMBER 21, 2024

In today’s saturated beauty market, standing out requires more than just high-quality products. It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following.

Branding 78

Branding 78

Culpwrit

DECEMBER 21, 2024

Before my 16th year of blogging slips away, I decided to look back on my weekly blog posts over the past 12 months and determine your top 10. Thanks to readers and guest post contributors who continue to made Culpwrit one of the top PR blogs in the U.S. (I also enjoyed seeing that… Continue reading Top Blog Posts of 2024 The post Top Blog Posts of 2024 appeared first on Culpwrit.

Blogging 58

Blogging 58

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive. One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences.

Consumer 78

Consumer How To Privacy Data 78

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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