Tue.Dec 26, 2023

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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Streamlining Your PR Strategy with Press Release Distribution Software

PR Fuel

There are so many benefits to using press releases. But only a very small percentage of businesses use them. And with press release distribution software now available to the public, you can submit to more publishers with little heavy lifting. Read More The post Streamlining Your PR Strategy with Press Release Distribution Software appeared first on eReleases.

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Communications is not communication: Where does PR fit in?

Axia PR

Should PR pros rethink industry degrees, departments, and job titles? Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

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Happy Holidays from HMA!

HMA Public Relations

HMA wishes you and your loved ones a joyful holiday season and a prosperous New Year. Please note that HMA will be closed this week to return on Jan. 3, 2024. Thank you for a fantastic year!

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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My 2023 Annual Review

Doctor Spin

Time for my 2023 annual review. In this post, I’ll do my best to answer these three questions: 1 This format is inspired by James Clear’s annual reviews. What went well this year? What didn’t go so well this year? What am I working toward? Here we go: What Went Well This Year? Being a good dad. I have four basic principles for how I see the role of being a parent: A child needs to feel secure.