Fri.May 31, 2024

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

For PR teams , there’s never been a time of greater opportunity. But with opportunities come risks and challenges. Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Ran

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Why PR is Critical in the Cyber Tech Industry

5W PR

The realm of cyber tech thrives on innovative leaps, continually nudging the possibilities of the digital world. But this progressive space is persistently shadowed by cybercrime—a threat that makes trust and expertise the gold standard. Enter the role of cybersecurity PR , a pivotal tool for cyber tech firms. Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation.