Ronn Torossian

APRIL 9, 2024

In the ever-changing PR arena, traditional press releases and media pitches don’t always cut it. Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices. Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.

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Leadership Publicity Pitching Industry 221

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.

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Digital PR How To SEO Google 151

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. With live events out of consideration, virtual presentations were the only way to reach and engage customers and prospects then. We are well past the pandemic now, and live events have returned to the marketing mix.

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B2B Study Report Product Launch 121

Prowly

APRIL 9, 2024

For every brand under the sun, it’s inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.

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Crisis Management Examples Crisis Internal 104

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

APRIL 9, 2024

In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will have a positive impression about you. Maintaining a positive […] The post How to repair and reclaim your online reputation—a complete guide appeared first on Agility PR Solutions.

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Reputation How To Branding Brand 105

Agility PR Solutions

APRIL 9, 2024

Brand communicators are aware of the benefits of omnichannel strategies, which allows them to reach a wider audience of customers and prospects by targeting various sub-sectors where they live. And with the increasing influence and impact of brand apps on purchasing behavior, new research from customer engagement platform OneSignal illustrates how omnichannel approaches—various messaging channels, […] The post Omnichannel app marketing: New study reveals keys opportunities for marketers an

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Study Meeting Marketing Branding 105

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential.

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Social Media Marketing Media Storytelling 93

Agility PR Solutions

APRIL 9, 2024

Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the most notable trends in 2024 to help with this First, […] The post 8 event marketing trends to watch out for in 2024—and some to avoid appeared first on Agility PR Solutions.

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Trends Marketing Publicity 100

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint.

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Crisis Management B2B Crisis Company 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Axia PR

APRIL 9, 2024

The right connections will open doors for your company, but the substance remains most crucial in earning media coverage. It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients. However, many experts argue that while relationships matter, their actual influence is limited.

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Media Pitching Report Company 83

OnePitch

APRIL 9, 2024

Farrell Evans is a freelance journalist covering a range of topics including business, golf, history, and race. His articles have appeared in Inc., Sports Illustrated, ESPN, Bloomberg, and others.

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Sports Media 80

Culpwrit

APRIL 9, 2024

By Ceci Edelberg At some point in my college career, I decided that junior year was the year of relationships and internships. I’ve been saying I would have a “junior-year boyfriend” and a good junior-year summer internship since I was a freshman. So far, we have been 50% successful, and my only important announcement… Continue reading Finding a Boyfriend and an Internship are Kind of the Same The post Finding a Boyfriend and an Internship are Kind of the Same appeared first on Culpwrit.

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Internal International 81

Institute for Public Relations

APRIL 9, 2024

This blog is provided by the IPR Organizational Communication Research Center (OCRC) “Now more than ever, decision-makers can’t act alone; they must bring diverse perspectives to the table and ensure that those voices are fully heard” (Fletcher et al., 2023, para 2). Dissent originates from the Latin dissentire, meaning “feeling apart” (Kassing, 1997).

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Employee Blogging Communications Internal 59

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Contently - Strategy

APRIL 9, 2024

Crafting stellar content is akin to laying down a killer solo track. But why settle for a one-hit wonder when you can create an entire album of chart-topping hits — all based on a single song? Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh.

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eBook Video YouTube Infographics 52

Institute for Public Relations

APRIL 9, 2024

Dr. Dam Hee Kim, Joshua von Herrmann, and Dr. Seungahn Nah researched the potential of news portals as influencers on civic engagement, specifically regarding community engagement and public affairs. A national survey of 1,294 Korean adults was conducted from April 4–9, 2019. News portals were classified in two different ways: 1.) Active news portals that … Continue reading How can News Portals Effectively Garner Community Attention?

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Community Public Affairs Survey Publicity 52

Institute for Public Relations

APRIL 9, 2024

This blog is provided by the Digital Media Research Center (DMRC) Pew Research Center analyzed U.S. adults’ opinions on TikTok and how those opinions vary based on their posting activity. A survey of 869 U.S. adults with a valid TikTok handle was conducted in August 2023. The survey was distributed to members of the Center’s … Continue reading How do Adults use TikTok?

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Survey Blogging Media Internal 52