Wed.Jun 19, 2024

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PR finally gets its flowers at Cannes Lions

Steve Barrett on PR

Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.

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Why does your company need an effective announcement timeline?

Axia PR

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires. A misstep in a news announcement can make clients and employees feel frustrated and lose trust. Here are some of our stories and recommendations for creating successful company announcement timelines.

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15 essential tools every modern PR professional should use in 2024

Agility PR Solutions

The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and processes, take stock of the following […] The post 15 essential tools every modern PR professional should use in 2024 appeared first on Agility PR Solutions.

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Journalist Spotlight | Interview with Mawunyo Gbogbo, Pop Culture Journalist at the ABC

Medianet Australia

Medianet is joined by ABC Pop Culture Journalist, Mawunyo Gbogbo. Here, Mawunyo talks about the importance of representation in the media and shares her expertise and insight on what makes a compelling story.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How to delight your customers in 2024: 5 tips for B2B brands

Agility PR Solutions

Gone are the days when simply meeting customer expectations was enough to secure their loyalty. In today’s competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in delighting your customers at every turn. What does it mean to delight customers? It […] The post How to delight your customers in 2024: 5 tips for B2B brands appeared first on Agility PR Solutions.

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With a power boost from AI, visual-first communication and content creation is becoming the most economical way for brands to hire, market and sell

Agility PR Solutions

As communicators are well aware, visuals are critical for campaigns and promotions, especially video, and new research from visual communication platform Canva demonstrates how this picturesque approach is equally effective for internal comms. Its new study explores how business leaders are approaching the use of visual communications tools in the workplace, and the role AI […] The post With a power boost from AI, visual-first communication and content creation is becoming the most economi

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Meghan Markle is making things harder on herself, says PR expert

Mark My Words

Express Online Meghan Markle soft launched her lifestyle blog in March, but it’s yet to go live, and the longer she waits, the more people are going to expect from her, says one PR expert. The website, American Riviera Orchard, is paired with an Instagram page, which already has 615,000 followers. Mark Borkowski, PR consultant and author of Improperganda, spoke to Newsweek, who said: “The bottom line is, it’s about delivery.

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Juneteenth 2024

HMA Public Relations

June 19 marks Juneteenth. We commemorate this significant day by sharing its history and resources where you can learn more. In observance of Juneteenth, HMA Public Relations will be closed on June 19.

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[Podcast] Adam Christensen on PR's Top Pros Talk

Notified

In a recent episode of PR's Top Pros Talk , Adam Christensen , CMO at Notified , shared invaluable insights with host Doug Simon , founder and CEO of D S Simon Media , about the evolving landscape of public relations and communications.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Prince Harry and Meghan Fans ‘Are a Danger’—PR Expert

Mark My Words

Newsweek Prince Harry and Meghan Markle supporters are “part of an army of people on social media” driving conspiracy theories about Princess Kate and are a “danger to truth,” a PR expert has told Newsweek. The Princess of Wales returned to the limelight at Trooping the Colour on Saturday, after months in which social media users suggested she was missing.