Ronn Torossian

DECEMBER 30, 2024

Learn how beauty brands use authenticity in digital marketing to build trust through influencer partnerships, user content & genuine social media engagement The post The Power of Authenticity in Beauty Digital Marketing appeared first on.

Marketing 195

Marketing Social Media Brand Branding 195

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience.

Travel 78

Travel Marketing Privacy Community 78

PRSay

DECEMBER 30, 2024

For PR professionals looking to promote clients on LinkedIn, Put your executives front and center, Callie Schweitzer said. People want to interact with people. Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Strategies Live, PRSAs monthly livestream series on LinkedIn. What we have found is that LinkedIn is such an important external communications tool for executives, but its also so important for internal communications, she said.

LinkedIn 60

LinkedIn Communications Pitching Video 60

Buzzstream

DECEMBER 30, 2024

We all do two kinds of PR: proactive and reactive. Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. So, to make the most of this influx of data, a sound PR strategy must have a solid mix of reactive and proactive campaigns.

Pitching 62

Pitching Trends Google Data 62

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal